Featured Archives

Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Tuesday, March 7, 2023   Content Creation

Generative AI search engines are almost here, with Google and Bing set to roll out groundbreaking changes. Here’s what brand marketers need to know now.

The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know

Thursday, February 2, 2023   Marketing Technology

Understand the benefits and drawbacks of generative AI when it comes to brand content creation.

How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It

Tuesday, January 3, 2023   Content Strategy

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it. He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. One in which audiences