Marketing Transformation

Two marketers use a digital video camera to record a young woman in front of a panel of glass windows.

How to Successfully Leverage Enhanced Content in Your 2020 Marketing Strategy

December 12, 2019

A woman with brown hair wearing a plaid scarf looks into a holiday window display.

The Best Black Friday Strategies: What Today’s Fastest-Growing Brands Are Doing to Boost ROI

November 7, 2019

A male and a female from the C-suite meet to discuss business plans on a laptop.

2020 Marketing Trends Call for Science-Minded CMOs, but Don’t Discount Creatives

October 31, 2019

A woman looks at social media advertising on her smartphone.

What Is a Ghost Ad? How to Use These Tests to Prove Social Advertising Effectiveness

October 24, 2019

A man uses a new martech solution available on his Mac laptop.

3 Marketing Technology Trends That Will Shape 2020 and Beyond

October 22, 2019

The Best Social Media Publishing Tools Around for Capturing ROI and Streamlining Scheduling

October 3, 2019

Two young women walk down a sidewalk wearing backpacks.

How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns

September 24, 2019

Man listening to a podcast with his smartphone while he stares off into the distance.

The Social Podcast Success Metrics That Prove ROI, and How to Measure Them

September 3, 2019

Voice search marketing being used through a home assistant device.

How Brands Are Using Voice Search Marketing to Engage With Audiences

August 20, 2019