Marketing Transformation Archives

The Best Black Friday Strategies: What Today’s Fastest-Growing Brands Are Doing to Boost ROI

Thursday, November 7, 2019   Marketing Transformation

For fast-growing retail businesses, the best Black Friday strategies are the ones focused on driving a specific customer action.

2020 Marketing Trends Call for Science-Minded CMOs, but Don’t Discount Creatives

Thursday, October 31, 2019   Marketing

2020 marketing trends call for science-minded CMOs and, in some cases, ditching the title altogether. But having a versatile leader may be more beneficial.

What Is a Ghost Ad? How to Use These Tests to Prove Social Advertising Effectiveness

Thursday, October 24, 2019   Marketing Transformation

What is a ghost ad, and how do they work? This new method for evaluating the effectiveness of social ads, while tricky, can be hugely valuable to brands.