The Best Black Friday Strategies: What Today’s Fastest-Growing Brands Are Doing to Boost ROI
Thursday, November 7, 2019 Marketing Transformation
For fast-growing retail businesses, the best Black Friday strategies are the ones focused on driving a specific customer action.
2020 Marketing Trends Call for Science-Minded CMOs, but Don’t Discount Creatives
Thursday, October 31, 2019 Marketing
2020 marketing trends call for science-minded CMOs and, in some cases, ditching the title altogether. But having a versatile leader may be more beneficial.
What Is a Ghost Ad? How to Use These Tests to Prove Social Advertising Effectiveness
Thursday, October 24, 2019 Marketing Transformation
What is a ghost ad, and how do they work? This new method for evaluating the effectiveness of social ads, while tricky, can be hugely valuable to brands.
3 Marketing Technology Trends That Will Shape 2020 and Beyond
Tuesday, October 22, 2019
Marketing Transformation
The Voice Search Revolution Is Here: Here’s How You Need to Adapt Your Content
Thursday, September 26, 2019
Marketing Technology
How Brands Are Using Social Media for Inspired Back-to-School Marketing Campaigns
Tuesday, September 24, 2019
Marketing Transformation
The Social Podcast Success Metrics That Prove ROI, and How to Measure Them
Tuesday, September 3, 2019
Marketing Transformation
How Brands Are Using Voice Search Marketing to Engage With Audiences
Tuesday, August 20, 2019
Marketing Transformation