Marketing Transformation Archives

How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It

Tuesday, January 3, 2023   Content Strategy

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it. He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. One in which audiences

What Buyers Want from Brand Experiences

Friday, May 6, 2022   Content Creation

Our latest research reveals what consumers and business buyers want from brand experiences—and what turns them off. Their feedback sends a clear message.

The Customer Experience Is a Content Experience

Tuesday, November 30, 2021   Content Strategy

The digital customer experience is vital to brand growth. Here’s how smart brands are approaching CX with content at the center.