Carlos García-Arista

Carlos García-Arista

Carlos García-Arista is a Barcelona- based journalist specializing in translation, language and marketing content. He has degrees in journalism and Spanish philology, and his work has appeared in blogs and media outlets both in Europe and the US. His publication credits include everything from copywriting to sports to inbound marketing pieces on how to translate bilingual newspapers. Carlos has worked in a few different fields, but the core task has always been the same: making complex ideas approachable.

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How to Launch a Global Marketing Strategy: An Interview with Karen Guglielmo

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There are five things marketers need to do before launching a global marketing initiative. Karen Guglielmo of Iron Mountain explains.

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