Brand storytelling requires change, and you may be the one responsible for selling it throughout your company. Be warned—it won’t be easy.
Content creators may have their minds on writing quality and storytelling, but that doesn’t mean they can’t learn from KPIs and other measurement tools.
Mobile content strategy, and consumer behaviors trending sharply toward smartphones, is at the heart of this innovation slowdown.
Visual search is poised to explode in coming years, experts predict, creating a huge opportunity for retailers to personalize the customer journey.
American business doesn’t always come in first. What does fierce global tech competition mean for innovation at home and international marketing abroad?