With content marketing, the risk is in not trying.

Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions

Marketing ROI

Content marketing ROI thrives as a long-term enterprise strategy, but certain short-term markers can mitigate some of the financial risk.

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The latest

customer loyalty
4 Minute Read
Marketing Content Strategy

Do You Respect Your Customers? Cultivating Customer Loyalty in 2017

4 Minute Read

When people feel a brand respects them, they demonstrate higher customer loyalty. Here’s how to start earning your buyers’ trust this year.

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financial services
4 Minute Read
Marketing Content Strategy

Why Financial Services Brands Need Content Marketing Now More than Ever

4 Minute Read

Millennials and Baby Boomers are at a financial turning point. Do financial services firms have content marketing strategies that can engage them?

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marketing technology

How to (Finally) Simplify Your B2B Marketing Technology Stack

Marketing Marketing Technology

B2B marketing technology has grown increasingly complex at a rapid rate. Here’s how to simplify your reporting stack to tell the most important stories.

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data visualization
7 Minute Read
Creativity Creative Thinking

How to Use Data Visualization to Spark Your Marketing

7 Minute Read

While marketing technology is getting ever more complex, data visualization offers a powerful way to simplify and communicate.

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corporate communications
5 Minute Read
Marketing Content Strategy

Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017

5 Minute Read

Note to corporate communications professionals: your brand voice is more than just a press release. This year, you need to own your brand’s experience.

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mobile marketing

3 Ways to Fix Your Mobile Marketing Presence This Year

6 Minute Read
Creativity Marketing Transformation

If you’re not engaged in mobile marketing, you’re losing out: mobile’s big, and projected to get bigger by 2020. These tips will help you get started.

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freelance writer
8 Minute Read
Storytelling Communications

How to Take Maternity Leave as a Freelance Writer

8 Minute Read

As a freelance writer, taking parental leave can feel stressful—but it can be done. Here’s how to approach your clients about taking this time off.

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machine learning
8 Minute Read
Storytelling Innovator Series

Machine Learning and the Human Endeavor: An Interview with Paul Roetzer, CEO of PR/2020

8 Minute Read

As machine learning becomes a mainstream marketing tool, many wonder about the changing role of humans, and where they’ll fit in. Paul Roetzer explains.

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