You're a Content Marketing Expert: How Do You Become a Leader?

How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum

7 Minute Read
Marketing Content Strategy

How did the Content Standard team move from Expert to Leader on the Content Marketing Continuum? Through story. Managing Editor Jon Simmons explains.

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The latest

modern marketing
6 Minute Read
Creativity Marketing Transformation

Want to See the Future of Marketing? Head to Chattanooga

6 Minute Read

The Chattanooga experiment shows us the future of the internet in action and also give us a lot of great content marketing ideas.

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Take the Content Marketing Continuum to see where your brand falls.
7 Minute Read
Creativity Marketing Transformation

Confessions of a Content Marketer: Admitting Where We Sit on the Content Marketing Continuum

7 Minute Read

Our chief marketing officer, Patricia Travaline, shares her story about why Skyword is introducing the Content Marketing Continuum.

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experiential marketing

Why All Your Marketing Should Be Experiential Marketing

5 Minute Read
Marketing Content Strategy

Brands “moving toward” experiential marketing haven’t gotten the picture yet. All your marketing is an experience—the question is whether people care.

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b2b mobile marketing strategies
4 Minute Read
Marketing Content Strategy

For B2B Mobile Marketing Strategies, Distraction Never Looked So Good

4 Minute Read

Micro-moments may be getting smaller, but technology is making this channel more accessible for B2B mobile marketing strategies.

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Word-of-mouth marketing looks much different online than in its traditional definition, but its value hasn't been diminished.
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Marketing Video Marketing

Is Word-of-Mouth Marketing Still Worth Your Time?

5 Minute Read

Word-of-mouth marketing looks much different online than in its traditional definition.

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Novices lights floating lanterns made of paper

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

8 Minute Read
Marketing Content Strategy

I geared up for the biggest campaign of my life, and failed. After that, I threw myself headfirst into a content marketing strategy.

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original content
6 Minute Read
Storytelling Content Creation

For Original Content, Get Lost

6 Minute Read

As marketers, we constantly feel pressured to have all the answers. Here’s how asking the right questions can help you create compelling, original content.

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Marketing Female Empowerment Is Lucrative—But Is It Ethical?
6 Minute Read
Creativity Creative Thinking

Marketing Female Empowerment Is Lucrative—But Is It Ethical?

6 Minute Read

The latest trend in marketing to women: content that empowers them to see themselves differently and defy sexist stereotypes. Why now?

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