Inspiration for original content pops up when we least expect it—even in hobbies that have nothing to do with our jobs (like making sense of Ulysses).
Bing has brought mobile marketing and SEO updates to its platform with a newly released iPhone app. But is this enough to close the gap with Google?
After a tragedy like the Paris attacks, brands are faced with a social media challenge: How can they respond in a genuine way?
The limits of serial content are being tested as video content ROI flexes its considerable potential. Brands like Intel and Dell are taking advantage.
Marketers need to think big picture about brand storytelling, and not just about the platform. Buy the platform as part of a bigger solution.