Skyword talks to Chris Paul of Edelman PR to learn how media planning has evolved to embrace content marketing.
Google Trends email alerts now let brand marketers know what their audience is searching for, which helps to inspire content marketing strategy.
Google is working with its data partners and several unidentified businesses to connect content analytics between online and offline customer interactions.
Last week, the Internet scrambled to recover after the Heartbleed SSL bug was discovered in the widely used Open SSL security platform.
Integrating online and offline engagement helps you solidify your personal brand, gain access to new people and opportunities, and get more writing jobs.
In December 2013, Facebook, the largest social media network, announced a change to how it served organic content to consumers…
A new study from BrightEdge suggests that tying ROI to content marketing is what is keeping brands from investing—though content analytics are helping.