How did the Content Standard team move from Expert to Leader on the Content Marketing Continuum? Through story. Managing Editor Jon Simmons explains.
The Chattanooga experiment shows us the future of the internet in action and also give us a lot of great content marketing ideas.
Our chief marketing officer, Patricia Travaline, shares her story about why Skyword is introducing the Content Marketing Continuum.
Brands “moving toward” experiential marketing haven’t gotten the picture yet. All your marketing is an experience—the question is whether people care.
Micro-moments may be getting smaller, but technology is making this channel more accessible for B2B mobile marketing strategies.
I geared up for the biggest campaign of my life, and failed. After that, I threw myself headfirst into a content marketing strategy.
The latest trend in marketing to women: content that empowers them to see themselves differently and defy sexist stereotypes. Why now?