Sponsored content should be viewed as a powerful way to build an audience, though readers remain skeptical.
A recent study from Magnetic sheds light on the power of intent data for retargeting. Creating an app is one way content marketers can take advantage.
With personalized marketing, brands earn better results than a one-size-fits-all digital marketing approach.
The most interesting facet of Whirlpool’s new content strategy is the point of origin for the strategic shift: customer perception.
New Facebook marketing tool brings location-based services to brands and businesses.