Declining quality of business travel questions its value. However, creative thinking about its benefits and strategic management of perks yields real wins.
Is a 30-second Super Bowl spot worth $5 million, especially when brand storytelling strategies are so effective online?
For the fast food giant, reputation management means moving on from the past with a more positive branded story.
Sure, plenty of brands gain exposure through celebrity product placements, but wouldn’t long-term influencer marketing be more valuable for both parties?
Content managers worry about hiring the right content creators. Do you need a subject matter expert or can you get a freelance content creator up to speed?