Line of newspaper kiosks

Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?

Marketing SEO

From the recent fake news story, we can glean tips that ethical content marketers can use to develop a successful content and SEO strategy.

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The latest

Young man shows his car's gas guage as one of the most popular classic story elements: forces of antagonism
5 Minute Read
Storytelling Communications

Not Content, But Story: Lessons in Story Elements, Frostbite, and Finding Your Way Home

5 Minute Read

If your content creation strategy has hit a plateau, awaken your readers to story elements by acknowledging the forces of antagonism that hound you both.

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instagram marketing
6 Minute Read
Marketing Social Media

Will Shoppable Tags Be the Next Instagram Marketing Hit?

6 Minute Read

It’s an Instagram marketing dilemma: how can brands turn platform users into shoppers? With shoppable tags, that problem could be just about solved.

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brand storytelling

Why Your Brand Storytelling Strategy Should Take a Stand

12 Minute Read
Marketing Content Strategy

As the boss of your brand storytelling strategy, how do you even broach touchy political and social subjects? Answer: take a stand—but do it right.

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machine learning
6 Minute Read
Marketing Marketing Technology

5 Brands That Are Marketing Smarter with Machine Learning

6 Minute Read

Wondering how to augment your marketing strategy with machine learning in 2017? Look no further than the examples set by these five brands.

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global marketing
6 Minute Read
Creativity Creative Thinking

Becoming the Donut: 3 Global Marketing Experts Share Tips to Get Content Marketing Buy-In

6 Minute Read

Three global marketing experts share their strategies for bringing internal stakeholders on board with content marketing for the sake of a brand’s story.

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content creation

Behind the Scenes: How to Handle Content Creation Like a TV Writer

8 Minute Read
Storytelling Content Creation

Wish your brand were as addictive as the three episodes of Narcos you binge-watched last night? Try these three content creation tips from TV writers.

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freelance writers
8 Minute Read
Storytelling Communications

An Open Letter to Editors from Your Freelance Writers

8 Minute Read

Do you have a running conversation going on—in your head—with your editor? On behalf of all freelance writers, here’s an open letter to editors.

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women in business
5 Minute Read
Creativity Creative Thinking

Women in Business: What Life Is Like for a Young Female Leader

5 Minute Read

SimplyInsight CEO Amanda Parker talks about the challenges and opportunities facing women in business today.

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