Creatives need feedback loops with people who have been there, done that, and can add a fresh perspective.
With Prime Day, Amazon utilized retail promotion habits typically reserved for holidays to create an off-peak marketing campaign that generated criticism.
What’s holding beauty brands back from embracing content marketing strategies?
As content volume and increased quality have led social media trends over the past few years, the payoff is being realized.
For content marketers, mobile messaging apps present both a valuable opportunity and a tough challenge. Read more about the challenges you’ll face here.