If you take anything from the agile process, it’s not about achieving perfection, but rather embracing a stop thinking, start doing mentality.
Apply these three content creation tips from the entertainment business, and you won’t dread the CTA at the end of your next assignment.
Is a 30-second Super Bowl spot worth $5 million, especially when brand storytelling strategies are so effective online?
For the fast food giant, reputation management means moving on from the past with a more positive branded story.
Sure, plenty of brands gain exposure through celebrity product placements, but wouldn’t long-term influencer marketing be more valuable for both parties?