Businesses aren’t the only entities going through major transformations. Leading cities are adopting technologies, giving a new meaning to “smart city.”
When it comes to content marketing, a new study shows businesses are 2.5 times more likely to target customer acquisition than customer retention.
These days, the digital marketing landscape is exploding with brands using emojis in a bid to keep up with their emoji-loving audience.
Twitter has announced a new partnership with Google that promises to bring tweets and hashtags into SEO strategies and search results.
As mobile commerce takes on a larger slice of the sales pie, brands need a proactive strategy to engage users on their devices, such as a branded app.