When it comes to choosing digital content that drives clicks, it’s humans, not algorithms, who have the advantage.
Remember DJ Khaled? Neither do most people, but now he’s a household name. These are Snapchat marketing lessons for enterprises from an unlikely teacher.
Apply these three content creation tips from the entertainment business, and you won’t dread the CTA at the end of your next assignment.
Is a 30-second Super Bowl spot worth $5 million, especially when brand storytelling strategies are so effective online?
For the fast food giant, reputation management means moving on from the past with a more positive branded story.