Guggenheim Museum, Bilbao

The Global Marketing Manager’s Guide to Thinking Creatively

5 Minute Read
Creativity Creative Thinking

All global companies want a cross-cultural manager who’s skilled at thinking creatively. But to find one, you have to understand creativity at its core.

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The latest

linear thinking
6 Minute Read
Creativity Creative Thinking

5 Ways “Non-Creative” Marketers Can Twist Linear Thinking

6 Minute Read

Modern marketing requires creativity, even for those in data-driven or process-oriented roles. Get creative by challenging your linear thinking skills.

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digital storytelling
6 Minute Read
Creativity Marketing Transformation

What’s the Right Social Media Platform for Digital Storytelling?

6 Minute Read

With so many social media platforms, it’s hard to know the best bet for your digital storytelling efforts. Here’s how to choose where to invest.

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Storytelling techniques

3 Non-Manufactured Storytelling Techniques That Make Readers Take Action

4 Minute Read
Storytelling Content Creation

Content is a craft, not a manufactured product. With expert storytelling techniques and authentic CTAs, any brand story can make readers take action.

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The rise of voice search has brought wholesale changes to all forms of content online, and video content is no exception.
5 Minute Read
Marketing Video Marketing

How Is Video Content Affected By the Rise of Voice Search?

5 Minute Read

The rise of voice search has brought wholesale changes to all forms of content online, and video content is no exception.

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content creator
10 Minute Read
Storytelling Content Creation

Write Like a Shipwright—How to Build a Boat as an In-House Content Creator

10 Minute Read

It’s a challenge to add “content creator” to your list of duties at your full-time job. But it can prove a boon for your career. Here’s how you can do it.

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brand story

Once Upon a Brand Story: 3 Skyword Editors Share the Keys to Crafting Stories and Scoring Work

7 Minute Read
Storytelling Content Creation

Skyword editors Jake Roundy, Jess Gilman, and Matt Angelosanto know a thing or two about what makes a good brand story. Here’s what they have to say.

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influencer marketing
5 Minute Read
Marketing Content Strategy

How to Tap Your Own Employees for Influencer Marketing

5 Minute Read

Influencer marketing makes big promises, but working with external influencers can be risky. Why not nurture an influencer from within?

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social media strategy
4 Minute Read
Marketing Social Media

Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)

4 Minute Read

Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited.

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