Marketers must think beyond audience personas and think about the person—what keeps them up at night? If they had an extra hour, how would they spend it?
There’s growing competition alongside content technology, creating a more diverse ecosystem, which is complicating the digital marketing space.
Content marketing writers, beware: As research suggests, your shockingly catchy clickbait headline writing may backfire.
This past week, Jack Dorsey announced a new product that breaks the old 140-character limit. But is it enough to breathe new life into Twitter marketing?
Google found that 81 percent of moms who watch videos on YouTube watch how-to videos, much more than the average YouTuber.