Building news stories into your content strategy presents an opportunity to demonstrate your brand’s expertise and genuinely connect with your audience.
Sigma Beauty offers a strong case study of how social media can be used to produce an influential body of user-generated content.
With virtual devices for the masses just over the horizon, virtual reality storytelling could change the content marketing game.
A recent study from Magnetic sheds light on the power of intent data for retargeting. Creating an app is one way content marketers can take advantage.
With personalized marketing, brands earn better results than a one-size-fits-all digital marketing approach.