Digital publishing best practices sometimes force you to pick between journalism and marketing. Here’s how to balance both at your company.
These days, the digital marketing landscape is exploding with brands using emojis in a bid to keep up with their emoji-loving audience.
Twitter has announced a new partnership with Google that promises to bring tweets and hashtags into SEO strategies and search results.
As mobile commerce takes on a larger slice of the sales pie, brands need a proactive strategy to engage users on their devices, such as a branded app.
New video marketing campaigns by Duracell and Bridgestone are cashing in on their viral potential by packaging mundane products in entertaining ways.