As marketing continues to evolve, the entire profession has become a whole new frontier—and that’s good news for risk-takers.
As mobile commerce takes on a larger slice of the sales pie, brands need a proactive strategy to engage users on their devices, such as a branded app.
New video marketing campaigns by Duracell and Bridgestone are cashing in on their viral potential by packaging mundane products in entertaining ways.
Mobile search now accounts for more than half of all searches in 10 countries, including the U.S., Google reports.
Content marketing amplification remains difficult for every marketer. Here are five ways to recycle your content and give your strategy new life.