REI’s marketing strategy drives originality by being a platform for other outdoor brands and a guide for those who don’t want to hear about the product.
About 90 percent of shoppers check smartphones while they shop. Here are five ways content marketers can use mobile technology to their advantage.
More than one quarter of retailers are using social media advertising on Facebook to drive new customer acquisition. Is it working?
Brand storytelling and SEO strategy have opposite–but not opposing–natures. Here’s how to get them to play nicely together.
Facebook wants you to focus on platform-only, native content when it comes to video marketing. Does your content strategy really need to adapt to survive?