Content Standard

Building a Marketing Machine for B2B Growth with Endava’s Scott Harkey

Thursday, September 21, 2023 Content Strategy

A Content Disrupted podcast with Scott Harkey, Global Head of Marketing and EVP of Financial Services & Payments at Endava. Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier

The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age

Content Creation

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts, Spotify, or Google Podcasts. Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find

The Responsible Approach to Generative AI

Tuesday, September 19, 2023 Content Creation

Subscribe to our monthly newsletter, Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture

How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Tuesday, June 27, 2023 Content Creation

Healthcare’s gotten too complex for your clients. With forces like the pandemic, patient consumerization, and waves of Boomer retirement emptying staff…

How to (Finally) Simplify Your B2B Marketing Technology Stack

Monday, October 17, 2022 Uncategorized

B2B marketing technology has grown increasingly complex at a rapid rate. Here’s how to simplify your reporting stack to tell the most important stories.

Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Monday, August 21, 2023 Featured

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. With generative AI investments primarily focused on content creation and customer experience, CMOs have a major stake in identifying how generative AI technology will and won’t be integrated into the