The Responsible Approach to Generative AI
Tuesday, September 19, 2023 Content Creation
Subscribe to our monthly newsletter, Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture
How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It
Tuesday, January 3, 2023 Content Strategy
Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it. He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. One in which audiences
Can AI Help Marketers Meet Rising Content Demand?
Friday, November 18, 2022 Content Creation
Subscribe to our monthly newsletter, Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler.Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. Why? Because, at the end
During This Time of Uncertainty, May I Remind You Why Content is Your Best Bet?
Friday, July 1, 2022
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