Andrew Wheeler's Articles

Data Privacy Marks the End of Digital Feudalism

Tuesday, August 24, 2021   Content Strategy

The marketing playing field is leveling thanks to tracking restrictions and customer attitudes towards data privacy. Here’s what it means for brands.

Is Your Brand Lost in Translation? Here are 7 Must-Haves for Remarkable Global Content

Wednesday, July 21, 2021   Content Creation

If you want to deliver market-specific content, you need a transcreation partner who covers these critical elements.

Becoming a Flexible Powerhouse of Content Creation

Tuesday, June 22, 2021   Content Creation

These are the changes brands need to make to shift from project-based content creation to an always-on, on-demand creative workforce.