Daniel Tay's Articles

Brand Storytelling Is Not About You

Thursday, July 5, 2018   Content Strategy

When it comes to brand storytelling and building customer relationships, you should seek less obvious and more creative ways to reference your brand.

When Is It Time for a Content Strategy Update?

Friday, June 8, 2018   Content Strategy

In a field where change is the only constant, marketers should always be prepared for a content strategy update.

3 B2B Tech Brands with Stand-Out Visual Content Marketing

Thursday, May 24, 2018   Content Strategy

The stereotype that B2B visual content marketing tends to be stale and uninspired presents an opportunity to differentiate your brand from the pack.