Content Standard

Rethink Marketing Metrics: Get Your CEO on Board

Wednesday, July 30, 2025 Featured

Most CEOs still measure traffic and leads. Learn why influence is the metric that matters—and how to align marketing with today’s buyer behavior.

Your Website Is No Longer the Starting Line

Wednesday, June 25, 2025 Featured

Buyers decide before they click. Shift your strategy to build trust across channels and validate it on your site.

Rand Fishkin on Building Brand Influence in a Zero-Click World

Friday, June 13, 2025 Content Strategy

How does marketing work when LLMs are disrupting search visibility and platforms are suppressing clicks back to your website? In this episode, Rand Fishkin, co-founder and CEO of SparkToro, joins Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: site

Jay Acunzo on Resonance in Marketing: How to Become a Sought-After Brand

Friday, July 25, 2025 Storytelling

Creating more content won’t help your business if it doesn’t resonate with your target audience. In this episode, public speaking and messaging consultant Jay Acunzo, joins Dan Baptiste to unpack a major challenge in the AI-powered marketing world: How to go from fighting the losing battle for search clicks to being a business that’s highly sought

Maximizing SEO ROI with AI-Driven Content Creation

Thursday, May 1, 2025 Content Creation

Discover how to measure SEO AI’s return on investment (ROI) on your enterprise’s SEO content creation process and why it’s time to embrace this tech.

GenAI’s Impact on Content Creation: Key Insights for 2025

Monday, September 30, 2024 Content Creation

Discover how GenAI will revolutionize content creation, with 90% of marketers adopting it by 2025. Get insights on AI-driven efficiency and transformation.