2022 Research: What Buyers Want From Brand Experiences

Thursday, May 5, 2022   Reports

This 2022 research combines data collected from over 1,000 consumers and over 300 business buyers who revealed how brands experiences do and don’t meet their needs, and what types of information they prioritize during the research and purchase process. In this report, we’ve distilled those findings for B2C and B2B brands, respectively. Download this report

2021 Research: Scaling Your Brand Marketing with Freelance Creators

Wednesday, May 12, 2021   Reports

Freelance creators are becoming an essential part of the marketing workforce and a secret weapon for brand marketers aiming to achieve lofty business goals with limited resources. In fact, 73% of brands who leverage freelance creators today say they’ll rely more on them over the next one to two years. But are brands prepared to

The Content Marketer’s Field Guide to Content Types

Wednesday, December 16, 2020   Reports

Content types are a critical factor in your marketing, both when it comes to business results and brand reputation. How you create and combine them fuels your brand’s identity, defines your customer experience, and ultimately determines how your brand is perceived. However, business silos and product-first thinking can easily cloud brand decision-making when it comes