The Content Marketer’s Field Guide to Content Types

Wednesday, December 16, 2020   Reports

Content types are a critical factor in your marketing, both when it comes to business results and brand reputation. How you create and combine them fuels your brand’s identity, defines your customer experience, and ultimately determines how your brand is perceived. However, business silos and product-first thinking can easily cloud brand decision-making when it comes

2020 Content Marketing Trends Report

Wednesday, July 29, 2020   Reports

Skyword is proud to share the results of our 2020 Content Marketing Trends Report! This report covers the types of content being created, how that content is being used, produced, and measured, and how it’s being optimized and distributed. We’ve also zoomed in on the secrets to success among top performing organizations. In this report,

Content Marketing Excellence: How to Jumpstart, Evaluate, and Accelerate Your Program

Wednesday, June 10, 2020   Reports

Right now about 80 percent of marketers rate their content marketing as at least moderately successful, but only five percent of them call their efforts extreme successes. How do those five percenters achieve top results? They’re audience-driven, data-empowered, committed to quality, and disciplined when it comes to execution. In this guide, we walk you through