Secrets to Raising Your Data IQ Report

Friday, April 3, 2020   Reports

How can you use data to drive better content marketing results? It starts with a strong data framework. Turning data into actionable insights doesn’t have to be a struggle. Our Secrets to Raising Your Data IQ report includes frameworks designed to help you advance from gut-driven to data-empowered marketing with ease. In it, we specify

The State of SEO 2020

Friday, January 31, 2020   Reports

If you want your brand to be visible in search, it pays to stay on top of Google’s latest moves. But it can be difficult to keep SEO strategies up to date with the search engine constantly evolving. Our annual State of SEO report provides answers to the questions that keep search-minded content marketers up

The Compounding Value of Publishing

Wednesday, December 4, 2019   Reports

If you’re like most marketers, you’re investing in content to drive organic traffic results. But what long-term value can you expect from your investment? We analyzed 98,427 pieces of content across 15 B2C and 15 B2B brand blogs to find out how organic content performs over three years of publishing. This report identifies key search