2020 Content Marketing Trends Report

Wednesday, July 29, 2020   Reports

Skyword is proud to share the results of our 2020 Content Marketing Trends Report! This report covers the types of content being created, how that content is being used, produced, and measured, and how it’s being optimized and distributed. We’ve also zoomed in on the secrets to success among top performing organizations. In this report,

Content Marketing Excellence: How to Jumpstart, Evaluate, and Accelerate Your Program

Wednesday, June 10, 2020   Reports

Right now about 80 percent of marketers rate their content marketing as at least moderately successful, but only five percent of them call their efforts extreme successes. How do those five percenters achieve top results? They’re audience-driven, data-empowered, committed to quality, and disciplined when it comes to execution. In this guide, we walk you through

The Data Triad Checklist

Tuesday, May 19, 2020   Reports

How can you ensure that you’re maximizing the potential of your data? It starts with a strong data utilization framework. If you’re struggling with how to implement the data that you have thoughtfully gathered and analyzed, our Data Triad can help. The Data Triad focuses on using your data holistically, allowing you to unleash your