Content Marketing Excellence: How to Jumpstart, Evaluate, and Accelerate Your Program

Wednesday, June 10, 2020   Reports

Right now about 80 percent of marketers rate their content marketing as at least moderately successful, but only five percent of them call their efforts extreme successes. How do those five percenters achieve top results? They’re audience-driven, data-empowered, committed to quality, and disciplined when it comes to execution. In this guide, we walk you through

The Data Triad Checklist

Tuesday, May 19, 2020   Reports

How can you ensure that you’re maximizing the potential of your data? It starts with a strong data utilization framework. If you’re struggling with how to implement the data that you have thoughtfully gathered and analyzed, our Data Triad can help. The Data Triad focuses on using your data holistically, allowing you to unleash your

The 2 Types of Content You Need to Sustain Your Search Traffic

Friday, May 8, 2020   Reports

When it comes to creating content and driving search traffic, there’s always been a tug-of-war between temporal and evergreen content. Both of these types of content deliver relevant information to your target audience, but how do they compare? And which should you lean on for your content strategy? We analyzed the search performance of over