2021 Research: Scaling Your Brand Marketing with Freelance Creators

Wednesday, May 12, 2021   Reports

Freelance creators are becoming an essential part of the marketing workforce and a secret weapon for brand marketers aiming to achieve lofty business goals with limited resources. In fact, 73% of brands who leverage freelance creators today say they’ll rely more on them over the next one to two years. But are brands prepared to

The Content Marketer’s Field Guide to Content Types

Wednesday, December 16, 2020   Reports

Content types are a critical factor in your marketing, both when it comes to business results and brand reputation. How you create and combine them fuels your brand’s identity, defines your customer experience, and ultimately determines how your brand is perceived. However, business silos and product-first thinking can easily cloud brand decision-making when it comes

2020 Content Marketing Trends Report

Wednesday, July 29, 2020   Reports

Skyword is proud to share the results of our 2020 Content Marketing Trends Report! This report covers the types of content being created, how that content is being used, produced, and measured, and how it’s being optimized and distributed. We’ve also zoomed in on the secrets to success among top performing organizations. In this report,