The Ultimate 2020 Holiday Calendar for Marketers

Wednesday, January 15, 2020   Toolkits

Holidays and national days are constantly trending on social channels and can be a great way to activate your content strategy in new ways. Wouldn’t it be great if you could keep track of them all in one place? Well, we’ve created the Ultimate Holiday Calendar to do just that. It’s a comprehensive holiday guide

Top Content Marketing Trends to Explore

Tuesday, October 22, 2019   Toolkits

The world is changing and consumers are more empowered than ever. How can you keep with the changing digital trends and compete for dwindling consumer attention? Skyword partnered with some amazing people to present to you the trends to watch and plan for this year. Download to see the top 6 trends in content marketing.

How and Why of Content ROI


Businesses have recognized that content not only maintains a consumer base, but it can play a part in a brand’s growth. This awareness is critical, but so far the results have underwhelmed companies. Only 18 percent of marketers have been “very successful” in meeting the goals of their content campaigns. A larger segment, 27 percent,