Content Creation

Quality is the most important element of an effective content marketing program. In the Content Standard’s Content Creation Tips category, you’ll find how-to and advice-driven articles to help improve your craft, whether you’re a writer, videographer, or graphic designer.

The latest

Jotting down ideas with pencil and paper
7 Minute Read
Storytelling Content Creation

An Untapped Creative Source: Why Your Writers Should Start Pitching Story Ideas

7 Minute Read

Soliciting pitches from freelancers elevates writers from order-takers to creative partners and helps create a sustainable pipeline of new ideas.

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surprised cat
5 Minute Read
Storytelling Content Creation

Surprise! An Element of Surprise Makes Your Brand More Memorable

5 Minute Read

Adding an element of surprise could be the key to helping your audience remember your story. Here’s how.

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