Content Creation

Quality is the most important element of an effective content marketing program. In the Content Standard’s Content Creation Tips category, you’ll find how-to and advice-driven articles to help improve your craft, whether you’re a writer, videographer, or graphic designer.

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Superhero in the city
5 Minute Read
Storytelling Content Creation

What the Rising Popularity of Graphic Novels Can Tell Us About Mixed Media Content

5 Minute Read

Graphic novels and comics are growing and engaging formats that offer lessons to content marketers about the power of mixed media storytelling.

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buyer personas
5 Minute Read
Storytelling Content Creation

Navigating the Complexities of Writing for Multiple Buyer Personas

5 Minute Read

How can brands address multiple buyer personas with a single piece of content, while still delivering a personalized and relevant message?

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