Quality is the most important element of an effective content marketing program. In the Content Standard’s Content Creation Tips category, you’ll find how-to and advice-driven articles to help improve your craft, whether you’re a writer, videographer, or graphic designer.
Alt tags ensure all your digital content is visible and valuable to real people and SEO. Here’s how to use alternative text in your digital content.
Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?
Graphic novels and comics are growing and engaging formats that offer lessons to content marketers about the power of mixed media storytelling.