Is Authenticity Lost When AI Enters The Narrative?

Tuesday, February 20, 2024   Content Strategy

Can AI-generated content be impactful even if it’s not as inherently authentic as human-written work? And, perhaps more importantly, how?

The Responsible Approach to Generative AI

Tuesday, September 19, 2023   Content Creation

Subscribe to our monthly newsletter, Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture

Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Monday, August 21, 2023   Featured

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. With generative AI investments primarily focused on content creation and customer experience, CMOs have a major stake in identifying how generative AI technology will and won’t be integrated into the