BOSTON, Massachusetts, March 25, 2021 — Skyword, the trusted partner for brands who value high-quality content experiences that drive high-quality results, today announced that it has been named a Leader in the Gartner 2021 Magic Quadrant for Content Marketing Platforms.
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.
Gartner defines Leaders as companies that “possess capabilities across nearly all product requirements, most notably related to ideation insights, editorial planning, workflow and performance metrics. These strengths allow clients to customize their offerings and optimize them to unique business processes. Leaders have solidified their market position and possess recognized strengths, each with one or two differentiators that make them competitively distinct. Leaders manage vibrant, growing businesses with progressive roadmaps.”1
Skyword believes today’s recognition from Gartner complements recent recognition from its customer base. In September, Skyword was named a Gartner Peer Insights “Customers’ Choice” for Content Marketing Platforms2 based on direct feedback and ratings from marketing professionals, with 93% of reviewers stating they would recommend Skyword.
“Today’s recognition from Gartner is particularly meaningful for us as we believe it validates the work the team has done and continues to do to lead marketers into a new era of content creation—an era in which we make it truly easy for every marketing team to unleash their creative ambitions, forge authentic connections with their audiences, and drive high-quality, long-lasting results,” said Andrew Wheeler, Skyword CEO. “For us, receiving this acknowledgement is a substantial milestone in our company’s evolution, but we also know we still have important work to do to distinguish ourselves as the outstanding industry leader we aspire to be. We’re excited and motivated to continue this work, to keep reimagining and reinventing how we partner with marketers to best support their needs—today, tomorrow, and beyond—and to make our transformative vision for the future of content creation a reality.”
Skyword’s plans to continue to revolutionize the future of content marketing are already underway. Energized by new growth funding at the start of the year, Skyword announced its commitment to two strategic pillars: content creation and connectivity.
Content creation represents Skyword’s promise to make it easy for brands to create high-quality, audience-focused content experiences at scale by leveraging its award-winning technology, diverse creative community, and passionate in-house team of experts, strategists, and craftspeople.
Connectivity signifies the company’s dedication to meeting marketers where they are. By offering an agile content creation model, increased flexibility, and the ability to seamlessly plug into existing technologies, Skyword aims to make limitless, frictionless marketing easy and a reality for any team, regardless of its size, goals, or current systems and workflows.
In the past year, the company has announced two marquee partnerships that support its areas of strategic focus: Skyword’s collaboration with Adobe marries the company’s best-in-class content creation solutions with Adobe’s best-in-class customer experience management, making it easy for brands to serve their customers authentic, personalized experiences, fueled by high-quality content. Meanwhile, Skyword’s partnership with Seismic aims to help enterprise organizations create, distribute, and optimize impactful content across marketing and sales.
“We are confident that today’s recognition is a testament to the talent, passion, and dedication of our Skyword team members, creative community, and brand partners, and we’re delighted to share this honor with each of them,” said Wheeler.
View a complimentary copy of the Magic Quadrant report to learn more about Skyword.
1 Source: Gartner, “Magic Quadrant for Content Marketing Platforms,” Nicole Greene, Rick LaFond, 22 March, 2021.
2 Gartner Peer Insights Customers’ Choice constitutes the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.
Gartner does not endorse any vendor, product, or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Founded in 2010, Skyword’s mission is to make it easy for brands to tell authentic stories that earn trust and build lasting relationships. Skyword’s content creation technology, creator network, and managed services help brands communicate more effectively with customers across their entire digital experience.
A private company headquartered in Boston, Massachusetts, with offices in Washington, DC, Skyword and its global freelance network put thousands of subject matter experts and qualified creative professionals at your fingertips. Skyword customers have created and published more than one million original stories, articles, videos, images, infographics, podcasts, and animations.
In 2020, Skyword was named the Gartner Peer Insights “Customers’ Choice” for Content Marketing Platform, and ranked as a leader in content creation, experience, and distribution by G2 Crowd. To learn more, visit skyword.com or email firstname.lastname@example.org.