Christine Kayser's Articles

Surprise! An Element of Surprise Makes Your Brand More Memorable

Thursday, April 5, 2018   Content Creation

Adding an element of surprise could be the key to helping your audience remember your story. Here’s how.

A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day

Tuesday, November 28, 2017   Content Creation

Coke and Pepsi’s thematically identical advertisements are a real-life demonstration of what a difference brand storytelling can make.