Taylor Holland

Taylor Holland

Taylor Mallory Holland is a freelance writer, editor, and content marketer specializing in technology, healthcare, and business leadership. As a content strategist, Holland contributes thought leadership content for some of the world's top brands, including Samsung, IBM, BlueCross BlueShield of Tennessee, and UCLA's David Geffen School of Medicine. She has been a contributor for The Content Standard since 2014.

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Creativity Creative Thinking

Hallmark Has Holiday Marketing on Lock—But Their Content Marketing Tells Stories All Year Round

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Ann Herrick, Hallmark Gold Crown’s marketing director, shares how brand storytelling that’s all about the power of caring fuels their marketing strategy.

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model thinking
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Creativity Creative Thinking

A Content Marketer’s Guide to Cognitive Bias (and Why You Should Care)

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Cognitive bias can hinder creativity and connections for content marketers. Which biases are the most harmful, and how can we overcome them?

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