Taylor Holland

Taylor Holland

Taylor Mallory Holland is a freelance writer, editor, and content marketer specializing in technology, healthcare, and business leadership. As a content strategist, Holland contributes thought leadership content for some of the world's top brands, including Samsung, IBM, BlueCross BlueShield of Tennessee, and UCLA's David Geffen School of Medicine. She has been a contributor for The Content Standard since 2014.

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Karen Okonkwo, TONL co-founder, poses for a portrait.
Creativity Creative Thinking

Toward More Diverse Marketing Campaigns: Karen Okonkwo on Shifting Mindsets Through Imagery

TONL co-founder Karen Okonkwo is helping brands appeal to broader audiences by offering imagery to help shape diverse marketing campaigns.

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A woman with dark hair and glasses reads a case study on a tablet.
Creativity Creative Thinking

How to Write a Case Study That Business Buyers Actually Want to Read

When you know how to write a case study that tells a story, B2B case study examples can help you connect with audiences and achieve business outcomes.

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