Mia McPherson's Articles

Creating Personalized Experiences Using Zero-Party Data: 4 Brand Success Stories

Thursday, May 12, 2022   Marketing

What do customers want? Just ask them. Here are four brands using zero-party data to build personalized experiences.

7 Questions to Answer When Planning Your Personalization Strategy

Monday, March 21, 2022   Content Strategy

From goal setting to audience segmentation and technology integrations, answering these questions will help you build a stronger personalization strategy.

The 5 Types of Content to Include in Your Personalization Strategy

Tuesday, February 8, 2022   Content Strategy

Personalized content doesn’t have to be creepy. Here are five ways to leverage content for a successful marketing personalization strategy.