Creating Personalized Experiences Using Zero-Party Data: 4 Brand Success Stories
Thursday, May 12, 2022 Marketing
What do customers want? Just ask them. Here are four brands using zero-party data to build personalized experiences.
7 Questions to Answer When Planning Your Personalization Strategy
Monday, March 21, 2022 Content Strategy
From goal setting to audience segmentation and technology integrations, answering these questions will help you build a stronger personalization strategy.
The 5 Types of Content to Include in Your Personalization Strategy
Tuesday, February 8, 2022 Content Strategy
Personalized content doesn’t have to be creepy. Here are five ways to leverage content for a successful marketing personalization strategy.
