Marketing Archives

The Smarketing Era Is Upon Us: 3 Tips to Foster Sales and Marketing Alignment

Tuesday, January 21, 2020   Communications

Looking to recalibrate your company’s sales and marketing relationship? Here are 3 ways you can usher in a more efficient, productive era of smarketing.

3 Old-School Content Marketing Use Cases That Still Drive ROI

Thursday, January 16, 2020   Content Strategy

Email, webinars, and live events are content marketing use cases from yesteryear, but they can still help you boost your content marketing ROI.

Why Facebook Marketing Performance May Drop in 2020 — and What to Do About It

Tuesday, January 14, 2020   Marketing

Marketers shouldn’t completely reject Facebook marketing, but they should be aware of its evolving user base and algorithm dynamics to plan accordingly.