Christine Kayser

Christine Kayser

Christine Kayser is a Senior Content Strategist and former social media strategist working in Boston, MA. She holds a BA in marketing and an MA in communication management, both from Emerson College. She's a devoted dog owner, an adoring aunt, and an enthusiastic home chef. 

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surprised cat
5 Minute Read
Storytelling Content Creation

Surprise! An Element of Surprise Makes Your Brand More Memorable

5 Minute Read

Adding an element of surprise could be the key to helping your audience remember your story. Here’s how.

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An enticing pizza
6 Minute Read
Storytelling Content Creation

A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day

6 Minute Read

Coke and Pepsi’s thematically identical advertisements are a real-life demonstration of what a difference brand storytelling can make.

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