Joanna Guberow's Articles

4 Tactics to Increase Returning Visitors

Monday, July 23, 2018   For Google News

If you’re planning to monetize your content marketing, here are the four key tactics to increase returning visitors and drive user engagement.

REI’s Expert Advice Is a Lesson in SEO Strategy and Brand Building

Monday, May 21, 2018   For Google News

REI’s Expert Advice blog is a classic example of how how-to content drives search traffic while also building your brand’s reputation for expertise.

How BuzzFeed’s Tasty Turns Content Marketing on Its Head

Tuesday, March 27, 2018   Creativity

Tasty has always been about original content—but their expansion into retail is a fascinating case study in monetizing an engaged audience.