Steph Ferrell's Articles

Why You Need Keyword Benchmarking in Your SEO Strategy

Monday, March 4, 2019   For Google News

You need a smart, competitive SEO strategy, and competitive keyword benchmarking is the best way to make sure your content is at the top of the ranks.

The Seven Needs of a Content-Centric Marketing Organization, Part Seven: Optimize

Monday, November 5, 2018   Creativity

Content marketers are data rich but insight poor. How can we better understand the big picture of our content performance?

5 Brands with Highly Successful Facebook Marketing Strategies

Tuesday, October 25, 2016   For Google News

Facebook marketing is more complex than your end-user experience might let on. Here are five original strategies from the best in the social marketing biz.