My goal when writing is the audience. I want to gain their attention, their loyalty, and to get to know them all so I can write amazing, audience-driven content for them. I specialize in SEO-driven content that helps search engine rankings but also fits well in line with website content and engages audiences. A 10-year veteran, I've dabbled in various areas of the marketing industry, but have found my focus in creating and implementing content strategies that drive engagement. I especially love writing - whether it's long-form content for B2B lead generation, blogging for optimization, or short social content to reach individuals, it's all in my scope of work. I come from the agency world where I gained experience writing in the healthcare, IT/technology, higher ed, manufacturing, staffing/HR, marketing/advertising, and software industries.