Visual Storytelling: Unique Ways to Create Infographics for Content Marketing
Creativity Creative Thinking

Visual Storytelling: Unique Ways to Create Infographics for Content Marketing

We are visual learners by nature, and the majority of us learn and retain information better through images than with text alone. While this doesn’t necessarily mean we limit ourselves to picture books and the Sunday comics, visual media, especially infographics, have taken on a serious role in content marketing.

Using a combination of familiar icons and images, plus a small amount of text, marketers can create infographics that convey a complex concept or explain a detailed relationship. If you think about it, you’ll find that infographics have actually been around for thousands of years, dating back to cave paintings and primitive maps.

Well-Known and Recognizable

While most recently becoming popular online, infographics have appeared in television news programs, traffic signs, public transit systems, and even financial reports for years. Clearly, this kind of content is universal. Not only are infographics visually appealing, they are also designed and formatted in a way that makes the content easily digestible for the reader. Want to offer your customers clear guidance on how to use your services or products? Create infographics that lead people through the customer journey more efficiently.

For the modern business, designer, blogger, or educator who is seeking innovative ways to increase brand awareness, infographics can be a visually engaging way to not just attract a larger audience, but to inform them.

Content Challenges

But content creation can be challenging, and there are many ways to create infographics for a content marketing strategy. Regardless of what’s being communicated, creating and sharing custom content such as infographics is a simple and quick way to spread brand awareness. Let’s look at both some traditional and less-than-obvious uses for this valuable tool:

  • Transform: One of the best strategies is turning the otherwise mundane into something more visually appealing. Replace the text of newsletters, reports, and even presentations with a more attractive infographic.
  • Recruit: Some people are already using infographics instead of traditional résumés to highlight their skills. Now you can do the same thing in reverse:Summarize skills for an ideal candidate while at the same time communicating important facts about your company.
  • Surveys: Replace dry statistics and survey results with colorful content in your infographic. Use colors that are relevant to your business, industry, or company brand. Research how different colors are more effective or how they relate to certain people. What do they symbolize? For example, doctors often wear white because it implies a sterile environment.
  • Simplify: Take a complex idea and simplify it with an infographic overview instead of an in-depth analysis. You will likely convey the core concept rather than presenting too much data.
  • Explain: Instead of bulky instruction manuals and how-to guides, produce infographics that show how something works. Explain function and features while revealing the item’s actual operation.
  • Compare: Create infographics to effectively compare things side by side or on different levels. You can organize data to show similarities and differences with comparisons that come across more clearly in a visual form rather than a lengthier explanation.


Now that you have your infographics, it is time to put them out for the whole world to see. Whether you park them on your website or post them in your blog, don’t forget about using the many social media platforms. Attach them to emails or have them printed for display. Tell your own, unique story through the powerful use of an infographic.

To learn more about how Skyword helps brands deliver innovative and engaging content, request a platform demo.

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