One particularly popular arena of Reddit is known as the AMA, which offers great opportunities for savvy marketers. These “Ask Me Anything” posts allow a person or group of people (or a brand) to be interviewed by Reddit users. Questions and comments can be upvoted or downvoted, allowing the community to decide which questions are of primary importance, and to some extent, grade the answers of the person being interviewed. A recent infographic from Udemy provides some excellent insight into just how strong an AMA can be, which brand marketers can take advantage of with a careful approach.
Before you hop on Reddit and share all your blog posts and give an AMA about how great your brand is, it is important to note that failure on Reddit is, in many ways, permanent.
The infamous example of AMA failure is when Woody Harrelson refused to respond to questions that weren’t about his soon-to-be-released film. The community quickly picked up how contrived the conversation was, and Redditors expressed their dissatisfaction, ridiculing Harrelson’s inept PR team.
For more sound Reddit marketing ideas, take a look at Ronda Rousey’s recent AMA. While answering questions about herself and her career, she also plugged her fashion line and fundraising for the Didi Hirsch Foundation. Through hundreds of comments, ranging from MMA fighting to Pokémon to identity issues and general fitness, Rousey was able to effectively connect with Reddit’s audience and garner a ridiculously impressive response (especially compared to Harrelson).
Poking around past AMAs is a great way to give you more specific ideas for how your brand can take advantage of this medium. What types of questions should you respond to? Which ones should you leave alone? What’s the right amount of brand placement?
There isn’t a one-size-fits-all approach to Reddit, but here are a few primary guidelines to help you avoid common mistakes:
Looking for other ways to improve your online community? Check out Skyword’s guides to content amplification for more ideas on expanding and engaging your audiences.