While Google+ might not be the most popular kid in the social networking class, it’s getting closer. The social network’s Senior Vice President of Engineering, Vic Gundotra, announced (on his profile, naturally) that Google’s answer to Facebook just coasted past the 400 million membersmark, with 100 million of those members tagged as active.
It’s a surprise number to many industry naysayers who considered Google’s foray into social networking a flop. In fact, Gundotra notes that the new numbers prove that Google’s baby is anything but. “This week we also hit an important milestone–over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months,” Gundrota wrote on his profile.
So, what does this mean for the future of other Google ventures? Well, considering that Facebook has a membership that is about 10 times the size of those connecting in circles on Google’s network, you’ll need to keep in mind that Google has managed to win the race on membership in the shortest amount of time. What took Facebook essentially years to accomplish, Google smashed in just over a year.
For those in the content marketing and SEO biz, the new information has serious undertones. No longer can Google’s social network be considered a “throwaway” or “bonus” as a part of your service menu. Clients and those hoping to gain a wider following are now looking for a way to reach the widest audience possible, which includes a number of avenues. With the potential to reach over 400M members, it will probably pay to get to know Google+ a little better.