Today, Skyword launched a new look for the Content Standard. As part of this website refresh, we’re introducing several new formats to our content strategy, as well as a new editorial mission and vision.
We’re making such a strong investment in original storytelling because, over the past two years, Skyword has seen its digital publication grow into a self-sustaining hub for global enterprise marketers. The Content Standard is not only Skyword’s biggest lead generation program, but also a growing educational resource with a thriving online community. It has become the primary focus of Skyword’s content strategy, and the latest design and editorial update reflect the maturation of the publication and the sophistication of our readers.
The first thing you’ll notice outside of the design, is the new site navigation. We’ve consolidated publishing into three core sections: Marketing, Creativity, and Storytelling. Here’s what to expect to see in each:
Since its initial re-launch in 2014, the Content Standard has amassed a loyal following of enterprise marketers, media experts, and creative professionals:
“We’ve seen first hand the effects that sustainable, original storytelling can have on a business’ revenue growth,” said Skyword’s CMO Patricia Travaline. “In 2016, we’ll continue to explore the boundaries of brand storytelling. The Content Standard will be a core part of this experimentation.”
In addition to a new look, the Content Standard team has introduced three new content formats that will round out the publication’s content strategy moving forward. We led this re-launch with the company’s first mixed-media, long-form story, “Pressure,” which explores the barriers, transformations, and personal breakthroughs taking place across marketing as a result of consumers’ disdain for interrupt advertising practices such as TV commercials, banner ads, and spammy content marketing.
In the coming weeks, the Content Standard team will be launching a new episodic content format called Living Stories. These articles will break down complex topics such as the future of SEO into bite-sized episodes, housed in a single place, for binge-consumption. Our editors will also be producing and rolling out new video series to add more dynamic and rich content experiences to the publication’s library of resources.
At the Content Standard, we’re committed to a philosophy of experimentation. Every story tries something new, from format and structure to voice and tone. We’re constantly tinkering with perspectives to better understand the variety of techniques marketers can use as storytellers.
To do this, we’re focusing on the ideas, technologies, and people who are shaping the future of marketing. We’re excited for tomorrow’s inventions, and we’re dedicated to telling stories of those who are helping to author the future through their passion, persistence, and creativity.
We’re excited to finally show off the new Content Standard web redesign. Let us know how it looks, what you like and what you don’t like, because without your feedback we’re not fulfilling our commitment to our mission and vision.