Marketing Technology

The marketing landscape is quickly changing due to surges in content marketing software innovation. The Content Standard’s Content Technology category provides you with tech trends and updates so you can make wise investment decisions for your content marketing software.

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Email Marketing
6 Minute Read
Marketing Marketing Technology

Making the Most of Your MarTech for Email Marketing

6 Minute Read

Email is still a major player in the marketing space. Make sure your martech meets the needs of your email campaigns to see real, valuable results.

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two motorcross drivers
5 Minute Read
Marketing Marketing Technology

Is A/B Testing Still an Effective Tool for Marketers?

5 Minute Read

While A/B testing is a tried and true business strategy, AI is expanding how marketers can evaluate their content performance beyond a simple split test.

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