Marketing Technology

The marketing landscape is quickly changing due to surges in content marketing software innovation. The Content Standard’s Content Technology category provides you with tech trends and updates so you can make wise investment decisions for your content marketing software.

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A Google device being used for a voice search.
Creativity Marketing Transformation

The Voice Search Revolution Is Here: Here’s How You Need to Adapt Your Content

As voice search gains momentum, content marketers need to think like a consumer and embrace SEO keyword strategy best practices to reach target audiences.

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An Echo Dot sits atop a stack of hard-cover books.
Marketing Marketing Technology

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Is IoT changing digital marketing? Yes. As these devices become mainstays in homes, there’s big potential to reach consumers via an IoT marketing strategy.

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