Marketing Technology

The marketing landscape is quickly changing due to surges in content marketing software innovation. The Content Standard’s Content Technology category provides you with tech trends and updates so you can make wise investment decisions for your content marketing software.

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A person holding a phone with Instagram displayed over a laptop.
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Marketing Social Media

Likes, Shares, and Software: 5 Social Media Strategy Tips for B2B Tech

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Press “delete” on the notion that B2B technology marketers don’t need a social media strategy. Get started with one of your own with these key tips.

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A green hedge maze.
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Marketing Marketing Technology

The Marketer’s Guide to Using UTMs for Attribution [eBook]

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Content marketing attribution shouldn’t be complicated. Simplify your campaign tracking with our guide to UTMs that gets to the source of marketing ROI.

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