Marketing Technology Archives

The Responsible Approach to Generative AI

Tuesday, September 19, 2023   Content Creation

Subscribe to our monthly newsletter, Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture

The Brand Marketer’s All-Inclusive Guide to Generative AI

Wednesday, August 9, 2023   Content Strategy

This guide shares valuable insights, best practices, and real-world examples to get you up to speed on generative AI and spark new ideas in the process.

Generative AI: The Art of Strategic Prompt Creation

Wednesday, July 26, 2023   Content Creation

Without understanding some basic best practices, it could take you longer to optimize your prompt than it would have taken to write the piece yourself.