Influencer marketing helps brands stand out in the crowd
Marketing Content Strategy

New England’s Top 40 Influencers in Content and Digital Marketing

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In any industry, there are leaders and there are followers.

Influencer Marketing ChallengesFor some, the opportunity to explore and experiment with content has given them unique insights into what works and what doesn’t. These thought leaders can become powerful brand advocates for your company, so long as you understand how to nurture relationships with these folks. At the same time, there’s a lot of noise on social media that makes it tough to identify who is a leader and who is a follower.

Skyword asked its clients if they were currently doing any form of influencer marketing, and approximately 63 percent of respondents said they had no system or process in place to track and manage influencer programs. To get marketers off to a good start, we decided to put together a Top 40 list of must-know marketers in the New England area.*

You’ll get to know some of these influencers and more at Skyword’s Content Rising event in Boston on June 18, 2014. Register for our event, and check out the list below!

The Content Marketing Top 20:

  1. Ann Handley, chief content officer at MarketingProfs (@MarketingProfs)
  2. Vala Afshar, chief marketing officer at Extreme Networks(@ValaAfshar)
  3. Andrew Moravick, content marketing manager at Harte Hanks (@Amoravick)
  4. Ryan Pinkham, content developer at Constant Contact (@RyanPinkham)
  5. Scott Brinker, co-founder and chief technology officer at Ion Interactive Inc. (@chiefmartec)
  6. Pawan Deshpande, chief executive officer at Curata (@TweetsFromPawan)
  7. Ted Karczewski, marketing content specialist at Skyword (@TeddyHK)
  8. Jay Acunzo, director of platform and community at NextView Ventures (@Jay_zo)
  9. Patricia Travaline, vice president of marketing at Skyword (@travwin)
  10.  Jamie Lee Wallace, consultant at Suddenly Marketing (@suddenlyjamie)
  11. Brendan Cournoyer, director of content marketing at Brainshark, Inc. (@brencournoyer)
  12. Joe Chernov, vice president of content at HubSpot (@jchernov)
  13. Tom Gerace, founder and chief executive officer at Skyword (@tomgerace)
  14. Allen Bonde, vice president of product marketing and innovation at Actuate (@abonde)
  15. Amanda Maksymiw, content marketing manager at Lattice Engines (@amandamaks)
  16. Matthew Grant, director of content strategy for online learning at Aquent (@MattTGrant)
  17. Christopher Penn, vice president of marketing technology at SHIFT Communications (@cspenn)
  18. Janet Granger, digital marketing at Pitney Bowes (@janetgranger)
  19. Sam Melnick, research analyst for IDC’s CMO Advisory Practice (@SamMelnick)
  20. Blaise Lucey, content manager at March Communications (@BlaiseLucey00)

The Digital Marketing Top 20:

  1. Edward Boches, chief innovation officer at Mullen (@Edwardboches)
  2. Kirby Wadsworth, chief marketing officer at Limelight Networks (@AceSage)
  3. Ben Kunz, vice president of strategic planning at Mediassociates (@benkunz)
  4. Dan Slagen, senior vice president of marketing at Nanigans (@DanSlagen)
  5. Joshua Benton, director, Nieman Journalism Lab at Harvard University (@jbenton)
  6. Robert Collins, vice president, digital and social media at FleishmanHillard (@RobertCollins)
  7. Conor O’Mahony, vice president of product at Compete, Inc. (@conor_omahony)
  8. Evan Kirstel, director of strategic alliances at Sonus (@evankirstel)
  9. Christine Warner, senior content strategist at Skyword (@cvwarner)
  10. Dave Cutler, director of content and marketing at MITX (@CutlerDave)
  11. Maryfran Jonson, editor in chief of CIO Magazine and Events at CIO Magazine (@MaryfranJohnson)
  12. Sean Duffy, executive creative director at The Duffy Agency (@BrandRanter)
  13. Paul Gillin, social media trainer and consultant at Profitecture (@PGillin)
  14. Benjamin Spiegel, senior partner, managing director at GroupM (@nxfxcom)
  15. Mike Proulx, executive vice president and director of social media at Hill Holliday (@McProulx)
  16. Pam Sahota, account director of Social.Content at DigitasLBi_US (@PamSahota)
  17. Holly Chessman, leader at Bozmyn (@HollyChessman)
  18. Jeff Puklin, content strategist at Skyword (@JeffPuklin)
  19. Jon Brodkin, senior IT reporter for Ars Technica, Condé Nast (@jbrodkin)
  20. Daniel Fisher, senior editor at Forbes Magazine (@DanielDFisher)

Do you want to know what it takes to become an authority in content and digital marketing? Register for Skyword’s Content Rising event, featuring insights from:

  • Skyword CEO Tom Gerace
  • Outbrain Senior Vice President of Strategic Alliances Gregg Freishtat
  • Traackr Chief Disruptor/CEO Pierre-Loïc Assayag
  • Conductor Vice President of Marketing Seth Dotterer

Event Details:

June 18, 2014
6 p.m. to 9 p.m. EST
Moakley United States Courthouse
1 Courthouse Way, Boston, MA 02210
Register Here

*Skyword based its research off of social listening analysis and the Traackr influencer marketing and identification platform.

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