For content marketers, managing a large number of niche blogs for a brand can prove overwhelming. As blogs are the bedrock of the content marketing strategy for many companies, any improvements in efficiency and speed of distribution is desirable. One company aims to help with a service which allows brands to manage their blog posting tasks, even across dozens of platforms, from a single interface.
RankWyz, an Ontario, Canada company founded in March 2012, provides an online tool that automates a lot of the functions related to blogging, including auto-posting different versions of articles across multiple sites. Over 100 Web 2.0 blogging platforms are currently supported, such as Posterous, Tumblr, Blogger, LiveJournal and WordPress.com, as well as an unlimited number of self-hosted blogs.
Company founder and CEO Pavel Kovalev says, “Blogging is the optimum way to grab the market’s attention to your site or product, and many online businesses run multiple blogs where they talk about their products and services. At RankWyz, our users can easily distribute their content on multiple blogs on a set schedule from one place and save valuable time.”
Posts with similar content can be tweaked either manually or with automated tools to prevent duplicate content penalties, and links can be auto-generated within posts using different anchor text as well. A batch of content can be uploaded and scheduled for release at predetermined times, or articles can be distributed manually. Other features include automatic translation of posts to 35 languages and built-in syndication to RSS aggregators.
Content Marketers Can Use Blogging Automation
While post automation services such as this have, in the past, been associated with spammy link farms full of poor content, Google’s algorithm changes have punished such schemes and caused a shift toward using these tools to help manage the administration and distribution of quality content on legitimate blogging sites. While they might still be used for controversial practices such as article “spinning,” blogging automation tools could also help content marketers manage big distribution campaigns, eliminating the time and effort required to log into each site to post.
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