The company reports that in a viewer survey, 68 percent consume video from YouTube, while 51 percent watch live television broadcasts. Forty-nine percent also consume content from Netflix.
Other findings include:
Digital video consumption is growing across all devices, including mobile phones, tablets, PCs, and video streamed through TVs, according to eMarketer’s US Digital Media Usage report. The report predicts that digital video viewership will grow to 190.6 million viewers in 2014, up 4.4 percent from 2013.
The increase in video consumption is changing the face of content marketing. In March, Skyword reported the rise of branded video views, adding that as businesses seek long-term content strategies that offer strong returns on investment, the long shelf life of video makes the medium appealing.
The Adroit Digital study suggests that users will appreciate brands that offer engaging videos versus text-only options when it comes to product information or how to accomplish something. Given the upward trend of digital consumption, video-content marketing will be an important part of an overall content marketing strategy.
Register for the Content Standard Newsletter for news on the latest industry trends and developments.