Skyword chose the Svalbard Seed Vault for the hero image on its newly launched website because seeds are like stories—they inspire life, drive rebirth, and the move entire communities.
Marketing Marketing Technology

Skyword Tells Its Own Story with Launch of New Corporate Branding

There is a place in Svalbard, Norway, that is so remote, it’s completely inaccessible to most people—except for those who work to save the world’s greatest treasures: seeds. This is the Svalbard Global Seed Vault.

Today, Skyword launches its new corporate branding. We chose a photo of this seed library to use as the hero image on Why? Because seeds, through their growth and reproduction processes, remind us of great storytelling. Like seeds, stories inspire life, drive rebirth, and move entire communities forward.

Over the past five months, we’ve studied our brand and decided how to share our story with the world. It became clear through conversations with our customers, freelance network, partners, and employees that Skyword is the best place for creating stories that move people. We’re not about creating content for content’s sake. Rather, we give our clients all they need for meaningful, sustainable storytelling. We’re the only company that combines the emotional connection of storytelling with the functional ability to scale at the pace required in today’s digital age. As part of our updated corporate branding, our new tagline—”Moving stories. Forward.“—encapsulates this intersection of art and science.

Skyword has a unique position in the content marketing space, providing technology, freelance creatives, editorial and program management

In working with Skyword, our brand partners—including names such as IBM, New Balance, MasterCard, Western Digital, and GE Capital—have chosen to buck the status quo. They’ve liberated their teams from outdated marketing practices. Instead, they create stories that stir people’s emotions and encourage them to act. New Balance tells the story of Lukas Verzbicas and his pursuit to be one of the world’s best triathletes despite seemingly insurmountable odds. Western Digital creates Ventito, a community for gamers. IBM helps IT professionals sleep at night with advice from industry experts on managing technology transformation within their businesses. These brands provide real value to their customers, and ultimately, they move revenue up and to the right.

Today, as we at Skyword share our new corporate branding with the world, we challenge you, as marketers, to think differently. Ask yourself what sets you apart. Then, take the time to tap into the passions of your customers and share truly authentic and valuable experiences. This may mean rethinking your marketing strategy—and it won’t always be easy. Believe me, I know. But imagine the possibilities.

If you’d like to speak to Skyword about its new corporate branding, please reach out to our marketing team: Also, don’t hesitate to let us know how you feel about our new look in the comments section below!

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