Whenever I go to a conference, I’m reminded of how many ways there are to do things—that my perspective on creativity isn’t the only one. There’s no one right answer when it comes to content, and that sentiment is refreshingly on display at conferences across the country.
“Going to conferences is important for two main reasons,” says Hannah Richards, Content Marketing Strategist at Ethos Marketing, a full-service agency based in Westbrook, Maine. “First, because it’s important to get some insight into what marketers are looking to get out of content and the different ways in which they plan to use it, and also it’s a great way to network and make contacts who are looking for the type of work that you do.”
The last time Hannah went to a conference, she attended a presentation by the founders of EepyBird, a viral video production company (and the guys behind the Diet Coke and Mentos experiments). The insight the founders shared into what makes videos go viral inspired Richards to start incorporating some of their tactics into her upcoming video projects.
Kaleigh Moore, a freelance copywriter, believes that conferences are extremely useful because of the connections they foster. “Freelancers depend on their connections to other content creators, and these events are great networking opportunities where you can meet face to face with others working within your industry,” she says.
Conferences are a great source of inspiration, but it can be tricky to figure out which ones to attend. In this post, I’ll share six conferences content creators should attend in 2016, as well as some tips on how to get the most out of conferences.
For content creators focused on optimizing content for clicks and conversions, Conversion XL Live is a must. Billed as “the most useful conversion optimization event you’ve attended,” the conference features the brightest speakers in the space, including Peep Laja, Annie Cushing, and Joanna Wiebe. Brian Massey, who spoke at Conversion XL last year, says that the conference is “a mix of content and networking that perfectly targets what I care about: online results.”
Forward 2016, put on by Skyword, a content marketing software company that connects brands with its community of vetted freelancers, will help you elevate how you create stories for brands. For the content creator who treats his or her career as a “business of one,” Skyword’s user conference is a great opportunity to:
Content Marketing World is one of the biggest events in content marketing, and it’s where all experts and influencers come together to share insights and learn from each other. Content Marketing World is organized by Content Marketing Institute, and it’s a very large conference. Big isn’t necessarily best, however. Before you go, make sure you decide which talks and speakers you want to see.
MozCon is a conference put on by Moz, a software company that offers some of the best tools for search optimization and content strategy. MozCon is a three-day conference in Seattle, and focuses on actionable, forward thinking insights on SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more. “MozCon is a favorite conference of mine—full of great insights,” said Joel Klettke, a freelancer who runs Business Casual Copywriting.
INBOUND is HubSpot’s premiere inbound marketing conference, focusing on content marketing, social media, SEO, landing pages, and the interactions between these different areas. Like Content Marketing World, INBOUND is a very large conference, packed to the brim with impressive speakers and exciting workshops. I’ve attended INBOUND twice, and the speakers are always great. Its agenda is massive, though, so best to plan out what talks you want to see before you arrive.
I’ve been to my fair share of conferences, and some have proven more beneficial than others. Sometimes, it’s simply the content of the marketing conference, but other times, it has to do with my own preparation. Here are some recommendations on how content creators can get the most out of a marketing conference:
Conferences are a great way to meet others in your industry and learn new tactics from the experts. To gain insights and learn more about brand storytelling, come to Skyword’s Forward 2016 this June.