In this interview, I had the opportunity to speak with Hugo as he prepared for his speaker session at Hispanicize 2015, a leading event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment, and tech entrepreneurship. Make sure to follow Hugo Balta on Twitter and visit his blog.
I lead initiatives in raising the quality, profile, and delivery of diverse news gathering and storytelling, targeting English and Spanish speaking US Hispanics. Years of studying, leading initiatives, and volunteer work with Diversity and Inclusion have afforded me invaluable experiences that have prepared me for this opportunity.
I have been published by Fox News Latino, Voxxi, PRSA [Public Relations Society of America], the Seattle Times, and others. I will be speaking at the LATINUM Spring Roundtable hosted by the Walt Disney Company and ESPN Deportes.
ESPN has always been at the forefront of new technology in an effort to best produce and deliver content; they use these tools to engage audiences in personal and unique ways.
At the heart of everything ESPN does, regardless of platform and network, is storytelling. ESPN goes to great lengths to ensure that the content they produce is not only fair and accurate, but also thought-provoking and entertaining. We want to make sure that audiences walk away informed, empowered, and inspired.
There are certain nuances that make each of the three markets mentioned unique. While all certainly have common threads, understanding their differences is what makes multicultural content relevant to each. For example, it is simplistic to place 54 million US Hispanics into a nice little box in the way the US Census does; the truth is, they are anything but simple. There is no one turn-key approach.
It would be easy, and perhaps cost effective, to just focus marketing on the commonalities between both markets, but it would also be wrong and doomed to fail.
Like the NAHJ, Hispanicize champions the Latino community by providing a much-needed platform that allows them to network, innovate, and lead. The programming at Hispanicize 2015 is demonstrative of the diversity opportunity Latinos provide not only in industries focused on them, but also in general.
As Latinos continue to strive to break free of confining stereotypes about who they are and what they can be, organizations and events like Hispanicize 2015 serve not to place them on a pedestal, but instead to establish equal footing for the Latino community.
We are currently working to expand the breadth of our content in order to reflect an increasingly growing diverse audience by progressively changing the current corporate culture.
I would have to say the expansion of ESPN’s One Nación. ON is the banner that ESPN has waved for the past two years in celebration of Hispanic Heritage Month.
During those four weeks, both networks across all platforms produced content focused on US Hispanic sports fans, culminating with a bilingual television special that runs simultaneously on ESPN and ESPN Deportes—the first and only of its kind.
Be inclusive. It is my experience that any idea I present often evolves into a better, more dynamic one when shared with others.
Give credit to others. When one acknowledges the work of others it builds trust, pride, and confidence, which will result in future successful projects.
Don’t be afraid to make mistakes. Taking chances and making mistakes is a critical component of innovation.
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