Jackie Lam's Articles

YouTube Versus Facebook: Understanding Different Video Distribution Strategies

Tuesday, October 16, 2018   For Google News

YouTube and Facebook dominate video content distribution—but your approach to each platform should be very different.

Navigating the Complexities of Writing for Multiple Buyer Personas

Wednesday, September 26, 2018   Content Creation

How can brands address multiple buyer personas with a single piece of content, while still delivering a personalized and relevant message?

Marketing Innovation Happens By Crossing Industry Lines

Monday, August 20, 2018   Content Strategy

Creative innovation occurs when content marketers step outside the boundaries of their single industries and seek solutions in unexpected places.