Jay Acunzo on Resonance in Marketing: How to Become a Sought-After Brand
Friday, July 25, 2025 Storytelling
Creating more content won’t help your business if it doesn’t resonate with your target audience. In this episode, public speaking and messaging consultant Jay Acunzo, joins Dan Baptiste to unpack a major challenge in the AI-powered marketing world: How to go from fighting the losing battle for search clicks to being a business that’s highly sought
Rand Fishkin on Building Brand Influence in a Zero-Click World
Friday, June 13, 2025 Content Strategy
How does marketing work when LLMs are disrupting search visibility and platforms are suppressing clicks back to your website? In this episode, Rand Fishkin, co-founder and CEO of SparkToro, joins Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: site
Google’s SGE is Live: How to Win in the Era of AI-Powered Search
Wednesday, May 22, 2024 Featured
Advice to help you position your brand as a preferred resource in the SGE era.
Healthcare Marketers: Get More Targeted With AI-Powered Content Atomization
Friday, October 20, 2023
Content Strategy
The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age
Thursday, September 21, 2023
Content Creation
