Marketing Transformation Archives

How to Successfully Leverage Enhanced Content in Your 2020 Marketing Strategy

Thursday, December 12, 2019   Content Strategy

What types of content will drive engagement in 2020? Enhanced content. Here’s how to successfully leverage video and infographics in your strategy.

The Best Black Friday Strategies: What Today’s Fastest-Growing Brands Are Doing to Boost ROI

Thursday, November 7, 2019   Marketing Transformation

For fast-growing retail businesses, the best Black Friday strategies are the ones focused on driving a specific customer action.

2020 Marketing Trends Call for Science-Minded CMOs, but Don’t Discount Creatives

Thursday, October 31, 2019   Marketing

2020 marketing trends call for science-minded CMOs and, in some cases, ditching the title altogether. But having a versatile leader may be more beneficial.