Marketing Transformation Archives

The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age

Thursday, September 21, 2023   Content Creation

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts, Spotify, or Google Podcasts.  Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find

The Responsible Approach to Generative AI

Tuesday, September 19, 2023   Content Creation

Subscribe to our monthly newsletter, Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture

Generative AI: The Art of Strategic Prompt Creation

Wednesday, July 26, 2023   Content Creation

Without understanding some basic best practices, it could take you longer to optimize your prompt than it would have taken to write the piece yourself.