Understanding Your Audience in the Age of Coronavirus

Friday, March 27, 2020   Videos

Now more than ever, high-quality, trusted content matters. That’s why we’ve analyzed the landscape of coronavirus content and communications to help brands understand, respond to, and emerge from our public health crisis. If you’re struggling to identify the areas where your brand has a right to speak and create content, download this free webinar on

TrackMaven by Skyword Webinar: Demystifying Instagram Success

Wednesday, October 23, 2019   Videos

What’s the average follower growth you should be aiming for? What kinds of stories receive the highest engagement? What’s an acceptable story exit rate? Want to know the secret to their success? In this webinar, we’ll also preview how you can monitor audience growth, post and story engagement, and story exit rate without screenshotting posts

Data as Content: How to Use Original Research as an Engaging (Not Boring!) New Form of Storytelling

Tuesday, October 22, 2019   Videos

Think research is just for consulting firms publishing about wonky topics like supply chain optimization and global insurance trends? Think again! We’re going to reimagine what’s possible for marketers interested in publishing original research. Clare McDermott, Co-Founder and Chief Research Officer of Mantis Research will cover research basics such as the four primary types of