The Skyword Perspective On-Demand: Secrets to Raising Your Data IQ

Wednesday, May 27, 2020   Videos

Are you still making important marketing decisions on gut instinct? While your instincts may be top-notch, making critical decisions based on a feeling is likely to yield unreliable results. In order to unlock your marketing potential, your organization needs to begin incorporating purposefully sourced, meticulously measured data into the content creation process. Watch this edition

Understanding Your Audience in the Age of Coronavirus

Friday, March 27, 2020   Videos

Now more than ever, high-quality, trusted content matters. That’s why we’ve analyzed the landscape of coronavirus content and communications to help brands understand, respond to, and emerge from our public health crisis. If you’re struggling to identify the areas where your brand has a right to speak and create content, download this free webinar on

TrackMaven by Skyword Webinar: Demystifying Instagram Success

Wednesday, October 23, 2019   Videos

What’s the average follower growth you should be aiming for? What kinds of stories receive the highest engagement? What’s an acceptable story exit rate? Want to know the secret to their success? In this webinar, we’ll also preview how you can monitor audience growth, post and story engagement, and story exit rate without screenshotting posts