How to Use Content Audits as an SEO Secret Weapon

Tuesday, December 15, 2020   Videos

Now more than ever, brands are challenged to improve the efficiency of their content marketing efforts. Content audits help to make sure that all your content remains relevant, accurate, and delivers results—long after its first published. Plus, they offer invaluable insights for making all your ongoing content more effective. Watch this video if you’re wondering

The Skyword Perspective On-Demand: Secrets to Raising Your Data IQ

Wednesday, May 27, 2020   Videos

Are you still making important marketing decisions on gut instinct? While your instincts may be top-notch, making critical decisions based on a feeling is likely to yield unreliable results. In order to unlock your marketing potential, your organization needs to begin incorporating purposefully sourced, meticulously measured data into the content creation process. Watch this edition

TrackMaven by Skyword Webinar: Demystifying Instagram Success

Wednesday, October 23, 2019   Videos

What’s the average follower growth you should be aiming for? What kinds of stories receive the highest engagement? What’s an acceptable story exit rate? Want to know the secret to their success? In this webinar, we’ll also preview how you can monitor audience growth, post and story engagement, and story exit rate without screenshotting posts