The content marketing budget and responsibilities should be shared, but when that’s not an option, the communications team is the most equipped to lead.
Brands have discovered that video marketing with a cohesive marketing narrative may be the key to reaching Millennials.
New data shows variations in how consumers use mobile and desktop search. CTR trends suggest mobile users are more likely to scroll through results.
The rules of SEO content strategy have changed. You must understand what’s influencing visibility today—and what you can forget about. Learn it all here.
Faced with inboxes filled with clutter, consumers value relevant content—and brands that lack it lose out on consumer engagement opportunities.