Our content analytics showed engagement metrics weren’t performing well, so we made adjustments to our content marketing strategy.
Your global strategy only shows results when you take multicultural content writing seriously and recruit local creatives.
Twitter has improved how brands can measure and optimize their content-amplification strategies across its platform by enhancing Twitter Analytics.
Monique Terrell is the director of digital strategy at the College of American Pathologists. Here, she talks about creating content in a regulated industry
Mobile sharing of social content continued to surge in the second quarter of 2014, with smartphone sharing increasing by 27.8 percent year-over-year.