How do you confront a #Bendgate scandal? Here, we discuss how Apple and Nintendo used content marketing to deflect bad PR surrounding product malfunctions.
For Millennials, targeted content across popular social media channels that also provides value to the community moves the needle—and delivers results.
Brands focused on video content production and video marketing strategy generate more leads at a lower cost and convert at a higher percentage.
As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management.
Mobile website content is now a must-have for businesses looking to reach audiences across channels. Here’s how Emmanuel College and ESPN led the charge.