Here’s an SEO tip: SEO and PPC strategies can work together to drive high-quality traffic and lead to better site performance.
Organic search may comprise an even bigger slice of the overall traffic on websites, a recent experiment by Groupon suggests.
Google search now includes content from users’ favorite Android apps, bringing the information-discovery experience to one search interface: Google’s.
Native advertising spending among advertisers is expected to triple between 2013 and 2015, according to new research commissioned by Purch.
Bing introduces Twitter search functionality into its search algorithm and results pages, increasing the importance of social content in search.