B2B buyers are mapping out their own journeys and determining real solutions. Engaging content and programmatic ads can help marketers influence them.
Faced with inboxes filled with clutter, consumers value relevant content—and brands that lack it lose out on consumer engagement opportunities.
CMI’s latest report highlights the components of an effective content marketing strategy, indicating blogging and talent recruitment are crucial elements.
For Millennials, targeted content across popular social media channels that also provides value to the community moves the needle—and delivers results.
Brands focused on video content production and video marketing strategy generate more leads at a lower cost and convert at a higher percentage.