More than 60 percent of respondents cited increased lead generation as one of the most important SEO strategy objectives for the coming year.
In this Content Innovator interview, Peter Tait, VP of marketing at Radius Intelligence, discusses tools that can improve your precision marketing.
Personalized content has been shown to work well with conversion rate optimization tactics to boost lead gen numbers among B2B and B2C organizations.
Greater in-house skills and larger budgets could elevate content-based digital marketing strategies going forward into 2015.
Want to measure content ROI? You need to set up the right infrastructure. Here’s an inside look at the process.