How do you confront a #Bendgate scandal? Here, we discuss how Apple and Nintendo used content marketing to deflect bad PR surrounding product malfunctions.
Now that brands have increased video marketing spend, strategies shift to new video optimization tactics to get more eyes on content that converts.
In-app engagement rates are on the rise, and brands are developing mobile content strategy teams to tap into the growing on-the-go audience.
Research shows that content length can have a significant impact on how readers discover and engage with online content.
What can brands learn from viral content trends like the ALS Ice Bucket Challenge, and what should and shouldn’t they try to mimic? More advice here.