Skyword talks to Chris Paul of Edelman PR to learn how media planning has evolved to embrace content marketing.
Despite its reputation, Google+ has gained traction in the social media space, with Google+ marketing on a steady incline.
Editors and writers must work toward managing PR pitches and releases, for productive filing or deleting
Today, modern marketing teams struggle to prove their worth in the increasingly data-driven and sales-heavy models used throughout the business world.
The always-on consumer poses new challenges to marketers when it comes to creating custom content on a dime.
After months of testing, Bing has announced its rollout of Product Ads to U.S. advertisers.
LinkedIn has announced the launch of its new Content Marketing Score, a metric that measures a company’s success in engaging its audience through LinkedIn.