Carina Sorrentino's Articles

Is It Time For You To Explore Content Optimization?

Wednesday, January 2, 2019   Content Strategy

Content optimization helps all your marketing content work longer and smarter by uncovering new opportunities in your existing content library.

So, You Want to Launch a Video Content Strategy?

Wednesday, December 5, 2018   For Google News

If your brand’s considering adding video content to your marketing strategy, here’s what you first need to know about video creation and distribution.

Puma and America’s Test Kitchen on 2019’s Content Marketing Trends to Watch

Wednesday, November 14, 2018   Creativity

What’s on the horizon for content marketing in 2019? Read more about what marketing trends brands like America’s Test Kitchen and Puma have on their radar.