Innovator Series Archives

News Source for the New Guard: TicToc Leader Jean Ellen Cowgill on Creating Content Millennials Want

Tuesday, May 21, 2019   Innovator Series

Jean Ellen Cowgill, general manager of 24-hour news source TicToc, shares her insight on how to produce the kind of content millennials crave and expect.

Obsess to Perfect: Forward 2019 Keynote Speaker Ann Handley on the Value in Focusing on Less

Monday, May 6, 2019   For Google News

Ann Handley, closing keynote speaker at Forward 2019, believes marketers hugely benefit when they kill their darlings and obsess on doing one thing well.

The Fan Advantage: Winning Tips from the Pittsburgh Penguins’ Social Media Strategy

Tuesday, April 23, 2019   For Google News

Andi Perelman, the mastermind behind the Pittsburgh Penguins social media strategy, shares her secrets for creating the hottest NHL presence around.