Marketing Technology Archives

The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know

Thursday, February 2, 2023   Marketing Technology

Understand the benefits and drawbacks of generative AI when it comes to brand content creation.

Creating Personalized Experiences Using Zero-Party Data: 4 Brand Success Stories

Thursday, May 12, 2022   Marketing

What do customers want? Just ask them. Here are four brands using zero-party data to build personalized experiences.

7 Questions to Answer When Planning Your Personalization Strategy

Monday, March 21, 2022   Content Strategy

From goal setting to audience segmentation and technology integrations, answering these questions will help you build a stronger personalization strategy.