Creative Thinking

Sometimes good ideas are messy, but that doesn’t mean they’re not worth exploring. The Content Standard’s Creative Thinking category showcases creative ideas taking place around the world, inspiring you to take more risks in your digital storytelling and work.

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Two men share feedback while looking at a project.
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Creativity Creative Thinking

How Effective Feedback Fuels a Culture of Creative Thinking

8 Minute Read

Giving effective feedback is hard, but it’s essential to a culture of creative thinking. Here’s why—and how—to make feedback a priority in your office.

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happy woman outside
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Creativity Creative Thinking

Tell Me Some Good News: Why Brands Need a Positive Marketing Strategy

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See how brands like Google and Eastern Bank are giving audiences a reason to smile with these uplifting positive marketing strategies.

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