Creative Thinking

Sometimes good ideas are messy, but that doesn’t mean they’re not worth exploring. The Content Standard’s Creative Thinking category showcases creative ideas taking place around the world, inspiring you to take more risks in your digital storytelling and work.

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Smartphone open to a marketing podcast on a table next to a hot latte.
Creativity Creative Thinking

5 of the Best Marketing Podcasts in 2019, and How They Stay So Good

How do the best marketing podcasts in 2019 stay so engaging? Five leading podcasters share sources of inspiration and tips for producing winning content.

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Marketers shoot a video using a phase block planning strategy.
Creativity Creative Thinking

How to Use Phased Block Planning: The Video Marketer’s Secret Weapon

Phased block planning is one strategy top brands are using to create video content marketing arcs that shape the customer experience and drive conversions.

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