Creative Thinking

Sometimes good ideas are messy, but that doesn’t mean they’re not worth exploring. The Content Standard’s Creative Thinking category showcases creative ideas taking place around the world, inspiring you to take more risks in your digital storytelling and work.

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Creativity Creative Thinking

Let’s Change the Way We Think About Creativity in Marketing

5 Minute Read

Creativity isn’t a gift that some people have a lot of and others do not. We all have the skills to be creative if we reconceptualize our approach.

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Construction worker in front of a branded display
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Creativity Creative Thinking

7 Brand Taglines That Tell a Whole Story

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Sometimes simple brand taglines can tell a whole story. Here are 7 examples of taglines that do just that.

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