Creative Thinking

Sometimes good ideas are messy, but that doesn’t mean they’re not worth exploring. The Content Standard’s Creative Thinking category showcases creative ideas taking place around the world, inspiring you to take more risks in your digital storytelling and work.

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intuitive thinking
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Creativity Creative Thinking

What Role Does Intuitive Thinking Play In the Age of Data-Driven Marketing?

7 Minute Read

Intuitive thinking helps marketers make smarter decisions by offering human insights that data may have missed. Find out when it’s best to trust your gut.

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writing style guide
10 Minute Read
Creativity Creative Thinking

Why Every Content Marketer Needs to Read Steven Pinker’s (Anti) Style Guide

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Steven Pinker offers advice for content marketers who want to become master communicators and craft meaningful messages for their brand.

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