Creative Thinking

Sometimes good ideas are messy, but that doesn’t mean they’re not worth exploring. The Content Standard’s Creative Thinking category showcases creative ideas taking place around the world, inspiring you to take more risks in your digital storytelling and work.

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Boys in Spiderman and Captain America costumes.
Creativity Creative Thinking

When Marketing to Children, Being Ethical and Empowering Is How You Win Loyalty

When marketing to children, brands that emphasize the value of people, not products, stand to earn the loyalty of parents and kids alike. Here’s how.

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Young woman smiles while wearing a necklace shaped like the continent of Africa.
Creativity Creative Thinking

What Cause Marketers Can Learn from One Campaign’s Mission

Instead of pandering for donations, consider tweaking your usual cause marketing strategy with inspiration from the ONE Campaign’s mission, global efforts.

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