Creative Thinking

Sometimes good ideas are messy, but that doesn’t mean they’re not worth exploring. The Content Standard’s Creative Thinking category showcases creative ideas taking place around the world, inspiring you to take more risks in your digital storytelling and work.

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Video production crew in business office.
Creativity Creative Thinking

3 Traits of Successful Social Media Video Marketing Efforts in 2019

Social media video marketing already must compensate for shifting platform algorithms to remain competitive and visible. But true ROI lies in the shares.

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Karen Okonkwo, TONL co-founder, poses for a portrait.
Creativity Creative Thinking

Toward More Diverse Marketing Campaigns: Karen Okonkwo on Shifting Mindsets Through Imagery

TONL co-founder Karen Okonkwo is helping brands appeal to broader audiences by offering imagery to help shape diverse marketing campaigns.

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