Creative Thinking

Sometimes good ideas are messy, but that doesn’t mean they’re not worth exploring. The Content Standard’s Creative Thinking category showcases creative ideas taking place around the world, inspiring you to take more risks in your digital storytelling and work.

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boy in front of Christmas tree
9 Minute Read
Creativity Creative Thinking

Hallmark Has Holiday Marketing on Lock—But Their Content Marketing Tells Stories All Year Round

9 Minute Read

Ann Herrick, Hallmark Gold Crown’s marketing director, shares how brand storytelling that’s all about the power of caring fuels their marketing strategy.

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how ideas spread
7 Minute Read
Creativity Creative Thinking

Building Brand Awareness: The Science of How Ideas Spread

7 Minute Read

Use science to boost your brand awareness by creating marketing campaigns that stick in people’s minds instead of quickly fading into obscurity.

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