Creative Thinking

Sometimes good ideas are messy, but that doesn’t mean they’re not worth exploring. The Content Standard’s Creative Thinking category showcases creative ideas taking place around the world, inspiring you to take more risks in your digital storytelling and work.

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Creativity Creative Thinking

Together for the Holidays: 5 Holiday Marketing Campaigns Creating Connections

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These heartwarming holiday marketing campaigns are connecting with audiences by encouraging us to set aside our differences and connect with each other.

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Audiences are increasingly taking an ownership role over brand identity. Here's what that means for brands.
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Creativity Creative Thinking

You Don’t Own Your Brand Identity—Your Audience Does

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Audiences are increasingly taking an ownership role over brand identity, shaping brand storytelling, and creating their own user-generated content.

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