Creative Thinking

Sometimes good ideas are messy, but that doesn’t mean they’re not worth exploring. The Content Standard’s Creative Thinking category showcases creative ideas taking place around the world, inspiring you to take more risks in your digital storytelling and work.

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Cat on a shelf
6 Minute Read
Creativity Creative Thinking

The Curiosity Gap: How Consumer Psychology Is Driven by What’s Missing

6 Minute Read

The curiosity gap might be one of the biggest motivating mechanisms we have for information-seeking, and savvy marketers know how to engage it.

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Woman with hat in front of garden
16 Minute Read
Creativity Creative Thinking

Let’s Speak Frankly: How One Brand Turned Women’s Health Into a Social Marketing Movement

16 Minute Read

THINX thinks women should be able to speak frankly about periods, and the community agrees. How does the feminine hygiene brand approach content marketing?

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