Learn how to operate a content-driven marketing team in the Content Standard’s Enterprise Marketing section. Here you’ll read stories on how to implement innovative enterprise content marketing strategies, with tips focused on teaching you tactical ways to build trust with your audience through jargon-free communications. Register for the Content Standard Newsletter to have these articles sent directly to your inbox.

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Two people meet at a coffee shop to discuss original research for marketing.
Marketing Content Strategy

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Creating original research is a win-win for marketers and consumers, as this insight can improve products, services, and beyond. Here’s how to get started.

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Marketing Content Strategy

The Future of Higher Education Marketing: 3 Major Trends Seen at Salesforce’s 2019 Summit

Based on insights from Salesforce Higher Ed Summit 2019, these are the three major trends that are shaping the future of higher education marketing.

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