Marketing

Learn how to operate a content-driven marketing team in the Content Standard’s Enterprise Marketing section. Here you’ll read stories on how to implement innovative enterprise content marketing strategies, with tips focused on teaching you tactical ways to build trust with your audience through jargon-free communications. Register for the Content Standard Newsletter to have these articles sent directly to your inbox.

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4 Minute Read
Marketing SEO

Questions over Keywords: Why the Future of SEO Strategy Is a Conversational Approach

4 Minute Read

With the rise of voice search and the depreciation of keywording, SEO strategy is moving in a more conversational direction.

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Three generations of women at a table
8 Minute Read
Marketing Content Strategy

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

8 Minute Read

Age and location-based segmentation was always a flawed tactic. Will post-demographic consumerism’s hyper-targeting get more eyeballs on your content?

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