Marketing

Learn how to operate a content-driven marketing team in the Content Standard’s Enterprise Marketing section. Here you’ll read stories on how to implement innovative enterprise content marketing strategies, with tips focused on teaching you tactical ways to build trust with your audience through jargon-free communications. Register for the Content Standard Newsletter to have these articles sent directly to your inbox.

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Group of women taking selfie with smartphone
5 Minute Read
Marketing Marketing Technology

Visual Search Marketing Is Here: How Can Brands Execute a Picture-Perfect Strategy?

5 Minute Read

Ready for your close-up? Learn how smartphone cameras and visual search marketing can help brands drive two-way engagement between consumers and products.

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Person filming video on phone
6 Minute Read
Marketing Video Marketing

So, You Want to Launch a Video Content Strategy?

6 Minute Read

If your brand’s considering adding video content to your marketing strategy, here’s what you first need to know about video creation and distribution.

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