Marketing

Learn how to operate a content-driven marketing team in the Content Standard’s Enterprise Marketing section. Here you’ll read stories on how to implement innovative enterprise content marketing strategies, with tips focused on teaching you tactical ways to build trust with your audience through jargon-free communications. Register for the Content Standard Newsletter to have these articles sent directly to your inbox.

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A man uses LinkedIn on a tablet.
Marketing Social Media

How LinkedIn Ads Work: Driving Engagement and Conversions With B2B Audiences

When you know how LinkedIn ads work, you can reach and engage with B2B audiences who are highly receptive to offers.

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A cellphone with social media apps displayed on the screen.
Marketing Social Media

Revamping Your Paid Social Strategy? Behold the Targeting Options Now Available on Facebook and Instagram

Demographics, behavior, and beyond. Options for paid social strategy targeting are plentiful and let you stay ahead of changes to social media algorithms.

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