Christine Warner's Articles

Why Facebook Marketing Performance May Drop in 2020 — and What to Do About It

Tuesday, January 14, 2020   Marketing

Marketers shouldn’t completely reject Facebook marketing, but they should be aware of its evolving user base and algorithm dynamics to plan accordingly.

6 Trends That’ll Set Up Your B2B Marketing Campaigns for Success in 2020

Tuesday, December 24, 2019   Content Strategy

When planning your B2B marketing campaigns for 2020, considering these six trends can help you boost engagement and trust while optimizing your budget.

Optimizing for Return on Ad Spend Using LinkedIn Metrics

Tuesday, October 29, 2019   Social Media

LinkedIn ads reporting is only beneficial if you’re chasing the right metrics. We’re breaking down the ones to follow to maximize your return on ad spend.