Christine Warner's Articles

5 Brands Using Documentary-Style Video Content Marketing to Drive B2B Conversions

Tuesday, April 28, 2020   Marketing

Documentary-style video content marketing offers room for flexibility and creativity. Here’s how five leading brands are using it to drive B2B conversions.

Why Facebook Marketing Performance May Drop in 2020 — and What to Do About It

Tuesday, January 14, 2020   Marketing

Marketers shouldn’t completely reject Facebook marketing, but they should be aware of its evolving user base and algorithm dynamics to plan accordingly.

6 Trends That’ll Set Up Your B2B Marketing Campaigns for Success in 2020

Tuesday, December 24, 2019   Content Strategy

When planning your B2B marketing campaigns for 2020, considering these six trends can help you boost engagement and trust while optimizing your budget.