Christine Warner's Articles

Optimizing for Return on Ad Spend Using LinkedIn Metrics

Tuesday, October 29, 2019   Social Media

LinkedIn ads reporting is only beneficial if you’re chasing the right metrics. We’re breaking down the ones to follow to maximize your return on ad spend.

LinkedIn Ad Targeting Tactics: How to Reach the Right Professionals

Wednesday, October 9, 2019   Social Media

Through retargeting, one of the most powerful LinkedIn ad targeting tactics, marketers can home in on professional audiences and better drive conversions.

LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

Thursday, September 19, 2019   ROI

These LinkedIn ad budget tips can help B2B marketers start their campaigns off right. But making informed adjustments along the way is key to success.