Christine Warner's Articles

6 Marketing Trends to Set Up Your B2B Marketing Campaigns for Success in 2021

Wednesday, April 21, 2021   Content Strategy

Consider incorporating these data-driven marketing trends into how you inform and elevate your B2B marketing efforts.

5 Brands Using Documentary-Style Video Content Marketing to Drive B2B Conversions

Tuesday, April 28, 2020   Marketing

Documentary-style video content marketing offers room for flexibility and creativity. Here’s how five leading brands are using it to drive B2B conversions.

Why Facebook Marketing Performance May Drop in 2020 — and What to Do About It

Tuesday, January 14, 2020   Marketing

Marketers shouldn’t completely reject Facebook marketing, but they should be aware of its evolving user base and algorithm dynamics to plan accordingly.