Product placement and content marketing have shared similar paths to adoption. Here are the lessons content marketers have learned from TV.
Brands can no longer afford to develop social media marketing campaigns without the tools and processes in place to measure their results.
Writing jobs often come with offers of freebies from sponsors boldly seeking to curry favorable coverage. The question: Is this ethical?
According to a recent survey, 53 percent of Americans use information from viewing YouTube videos to make decisions about online purchases.
Content continues to provide big brands with the means to reach and engage their online audiences, according to a new content marketing study.