Unless you actively avoided the Internet for the first half of March, you were made aware of SXSW. But is this event worthwhile for the brands involved?
So-called “dark social channels”—email, chat, texts, and forum posts—overwhelm social media giants when it comes sharing activity.
According to new research, a bigger piece of the online referral pie is going to social referral traffic. So, how should brand marketers adjust?
Personalized content has been shown to work well with conversion rate optimization tactics to boost lead gen numbers among B2B and B2C organizations.
Greater in-house skills and larger budgets could elevate content-based digital marketing strategies going forward into 2015.