The content marketing budget and responsibilities should be shared, but when that’s not an option, the communications team is the most equipped to lead.
New research shows that Google’s search market share could be much more than originally anticipated, putting content management strategy at a disadvantage.
Twitter continued to experiment with boosting social media content sharability recently by testing and launching two new features.
Google’s new Enhanced Ecommerce content marketing tools promise to shed light on what leads customers to buy—or not buy—from a website.
Yahoo is building a video content platform to rival Google’s YouTube, with the service set to launch this summer, according to rumors floated by insiders.