Erin Ollila's Articles

Alt Tags and Accessibility: How Marketers Can Better Show Audiences the Full Picture

Thursday, December 6, 2018   Content Creation

Alt tags ensure all your digital content is visible and valuable to real people and SEO. Here’s how to use alternative text in your digital content.

What Should Your Content Marketing Strategy Explore in 2019?

Tuesday, November 13, 2018   Content Strategy

Unsure how to improve your content strategy for 2019? Here are 4 major content marketing trends to consider exploring.

Speak Up and Socialize—How Brands Establish a Personalized Voice on Social Media

Thursday, September 27, 2018   Communications

Social media offers a unique chance for brands to showcase an authentic voice through daring content, creative visuals, and customer interactions.