Not surprisingly, steadily increasing smartphone usage is driving mobile sales ever upward. Consumers now spend nearly three hours on their phones per day, according to Flurry. In other words, Americans spend more time on their phone every day than they do watching TV, so it’s no wonder mobile sales are on the rise.
The march to mobile has retailers clamoring to invest in mobile marketing, including upgrading to mobile-friendly websites. But while a mobile-optimized site is a start, brands may find that a branded app could offer additional value. A great app can enable brands to reach and engage with customers in new ways, including by location—engagement they couldn’t get with a mobile-friendly website alone.
Moreover, apps allow brands to directly address users via push notifications. Studies show push notifications can yield impressive results. One study from Localytics found that segmented push notifications resulted in a click-through rate of over 50 percent—an impressive figure, considering 42 percent of app downloaders opt-in to receive push notifications, as Urban Airship recently reported.
A good notification nurtures the relationship between the brand and consumer; a bad notification poisons it. Below are a few tips to keep notifications on users’ good sides:
Unfortunately, many brands aren’t taking advantage of push notifications as part of their mobile commerce strategy, as the Content Standard previously reported. Given the upside, small- and medium-sized businesses may want to explore the possibility of taking their mobile operations further by harnessing the power of the app.
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