Social Media

Whether you Tweet or Pin your content, the Content Standard’s Social Media category will be your eyes and ears on the ever-changing social media streets. Check back for news and trend reports on the benefits of social media and content marketing.

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5 Minute Read
Marketing Social Media

Fake Twitter Accounts Are Getting the Axe—Here’s Why That’s Good News for Marketers

5 Minute Read

As Twitter deletes millions of fake accounts, marketers should embrace the chance to get a more transparent view of their own followings.

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Social media marketing in the past was largely an awareness play, but can no longer be used solely for reach.
7 Minute Read
Marketing Social Media

Why Social Media Marketing Attribution Models Are Non-Negotiable

7 Minute Read

Social media marketing used to be an awareness play, but with brands no longer able to rely solely on reach, your strategy needs an attribution model.

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