Social Media

Whether you Tweet or Pin your content, the Content Standard’s Social Media category will be your eyes and ears on the ever-changing social media streets. Check back for news and trend reports on the benefits of social media and content marketing.

The latest

Marketing professionals take advantage of LinkedIn targeting tactics while sitting in a cafe.
Marketing Social Media

LinkedIn Ad Targeting Tactics: How to Reach the Right Professionals

Through retargeting, one of the most powerful LinkedIn ad targeting tactics, marketers can home in on professional audiences and better drive conversions.

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White arrows on a wooden board indicate the success potential of LinkedIn ad budgeting.
Marketing ROI

LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

These LinkedIn ad budget tips can help B2B marketers start their campaigns off right. But making informed adjustments along the way is key to success.

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