Social Media

Whether you Tweet or Pin your content, the Content Standard’s Social Media category will be your eyes and ears on the ever-changing social media streets. Check back for news and trend reports on the benefits of social media and content marketing.

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Group of ethnically diverse people browse social media using their smartphones.
Marketing Social Media

Social Media Algorithms in 2019 Mean Paying to Play. Here’s How Brands Can Still Stand Out

Do social media algorithms in 2019 mean you have to pay to play? Yes and no. With the boost of Groups, brands can still reach consumers organically.

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A young woman checks her social media feed on her smartphone.
Marketing Social Media

Why Social Media Publishing Must Live Within Your Content Marketing Vision

Here’s why integrating social media publishing with your larger content marketing vision is key to driving greater value from your content at scale.

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