Social Media

Whether you Tweet or Pin your content, the Content Standard’s Social Media category will be your eyes and ears on the ever-changing social media streets. Check back for news and trend reports on the benefits of social media and content marketing.

The latest

A man uses LinkedIn on a tablet.
Marketing Social Media

How LinkedIn Ads Work: Driving Engagement and Conversions With B2B Audiences

When you know how LinkedIn ads work, you can reach and engage with B2B audiences who are highly receptive to offers.

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A cellphone with social media apps displayed on the screen.
Marketing Social Media

Revamping Your Paid Social Strategy? Behold the Targeting Options Now Available on Facebook and Instagram

Demographics, behavior, and beyond. Options for paid social strategy targeting are plentiful and let you stay ahead of changes to social media algorithms.

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