Lauren McMenemy's Articles

2020 Marketing Trends Call for Science-Minded CMOs, but Don’t Discount Creatives

Thursday, October 31, 2019   Marketing

2020 marketing trends call for science-minded CMOs and, in some cases, ditching the title altogether. But having a versatile leader may be more beneficial.

Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning

Tuesday, September 17, 2019   Content Strategy

The PESO model once helped content marketers with distribution—but that was before social media algorithms went crazy. Is there still a place for PESO?

How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

Thursday, August 29, 2019   Content Strategy

While there’s no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.