Lauren McMenemy

Lauren McMenemy

Lauren is a storyteller. A journalist by trade, she has worked in agencies, in-house and in the media over her 20-year career. She's worked as an editorial strategist and content creator for some of the world's biggest brands, setting up processes and guidelines, advising on planning, auditing content, building loyal audiences, leading social campaigns, writing blogs and flyers and presentations - pretty much handling the stuff with words. She was born in Australia, has resided in London for the last decade, and writes fiction on the side. You’ll often find her grinning like a fool at a rock concert.

Follow on:

The latest

A man films a concert with his smartphone.
9 Minute Read
Marketing Video Marketing

Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

9 Minute Read

As Twitch continues to rise and Facebook Live continues to dominate, the time has come to ask: Should your brand jump into livestreaming for marketing?

Read the story
12 Minute Read
Marketing Content Strategy

When Marketing to Women, Brand Campaigns Must Be Real, Bold, and Empowering

12 Minute Read

When marketing to women, brands which embrace authentic storytelling will stand out big time. On National Women’s Day, here are 6 brands that just get it.

Read the story
Subscribe