Lauren McMenemy

Lauren McMenemy

Lauren is a storyteller. A journalist by trade, she has worked in agencies, in-house and in the media over her 20-year career. She's worked as an editorial strategist and content creator for some of the world's biggest brands, setting up processes and guidelines, advising on planning, auditing content, building loyal audiences, leading social campaigns, writing blogs and flyers and presentations - pretty much handling the stuff with words. She was born in Australia, has resided in London for the last decade, and writes fiction on the side. You’ll often find her grinning like a fool at a rock concert.

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Man looking through trees
5 Minute Read
Marketing Content Strategy

How Can You Achieve Actionable Insights from Your Marketing Data?

5 Minute Read

Don’t just collect marketing data: interpret the numbers to get clear, actionable insights and tie your marketing efforts to business performance.

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Woman emerging from ocean, flicking hair back
6 Minute Read
Marketing Content Strategy

Agile Content Marketing Combines Preparation and Opportunity

6 Minute Read

Creating a proactive marketing strategy that can be updated with actionable insights lets your brand take charge of important current conversations.

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