Lauren McMenemy

Lauren McMenemy

Lauren is a storyteller. A journalist by trade, she has worked in agencies, in-house and in the media over her 20-year career. She's worked as an editorial strategist and content creator for some of the world's biggest brands, setting up processes and guidelines, advising on planning, auditing content, building loyal audiences, leading social campaigns, writing blogs and flyers and presentations - pretty much handling the stuff with words. She was born in Australia, has resided in London for the last decade, and writes fiction on the side. You’ll often find her grinning like a fool at a rock concert.

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Boy plays with Jenga blocks.
Marketing Content Strategy

Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning

The PESO model once helped content marketers with distribution—but that was before social media algorithms went crazy. Is there still a place for PESO?

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Two women work on SEO and PR outreach efforts while sitting on a couch.
Marketing Content Strategy

How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

While there’s no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.

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