Lauren McMenemy's Articles

Designing B2B Thought Leadership Around the Needs of Global Business Leaders

Thursday, January 23, 2020   Content Creation

B2B thought leadership should never be regarded as a one-and-done thing. Brands should always be investing in research to fuel inspiring, original content.

Revamp Your Strategy With Our 2020 Social Media Calendar

Thursday, January 16, 2020   Content Creation

Spark winning content ideas with our 2020 social media calendar. From national holidays to quirky events, there’s something for every day of the year.

3 Top Community Messaging Apps Brands Can Use to Grow Their Audience

Thursday, December 5, 2019   Content Strategy

Community messaging apps are a fairly untapped resource for brands, offering a prime platform to promote your offerings without fighting for attention.