Lauren McMenemy's Articles

What Are the Best Social Media Channels for Content Distribution in 2022?

Monday, January 10, 2022   Social Media

Today, it’s as natural to shop via social media channels as it is to try the latest TikTok dance. How can marketers make the most of social in 2022?

Holiday Marketing in a Pandemic: What Consumer Trends Mean for Your Content Strategy

Thursday, November 19, 2020   Content Strategy

Consumer behavior has changed, and your content strategy needs to follow suit. This holiday season, here’s how you can capture shoppers’ attention.

The 4 Major Kinds of Content Marketing Plan Pitfalls and How to Avoid Them

Thursday, July 30, 2020   Content Strategy

Content success will only come with a robust content marketing plan. Analyze the gaps, avoid the pitfalls, and plan for success with these tips.