Lauren McMenemy

Cinema board announcing "The world is temporarily closed"

Holiday Marketing in a Pandemic: What Consumer Trends Mean for Your Content Strategy

November 19, 2020

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The 4 Major Kinds of Content Marketing Plan Pitfalls and How to Avoid Them

July 30, 2020

A freelance subject matter expert works on a content marketing article on her laptop while sitting outside at a cafe.

How a Strong SME Freelance Relationship Can Elevate Your Content Strategy

June 3, 2020

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Content Marketing Metrics that Inspire C-Suite Buy-In—and How to Talk Them Up

May 15, 2020

Two female business leaders looking at a laptop screen in an office

Designing B2B Thought Leadership Around the Needs of Global Business Leaders

January 23, 2020

A male and a female from the C-suite meet to discuss business plans on a laptop.

2020 Marketing Trends Call for Science-Minded CMOs, but Don’t Discount Creatives

October 31, 2019