Lauren McMenemy's Articles

Holiday Marketing in a Pandemic: What Consumer Trends Mean for Your Content Strategy

Thursday, November 19, 2020   Content Strategy

Consumer behavior has changed, and your content strategy needs to follow suit. This holiday season, here’s how you can capture shoppers’ attention.

The 4 Major Kinds of Content Marketing Plan Pitfalls and How to Avoid Them

Thursday, July 30, 2020   Content Strategy

Content success will only come with a robust content marketing plan. Analyze the gaps, avoid the pitfalls, and plan for success with these tips.

How a Strong SME Freelance Relationship Can Elevate Your Content Strategy

Wednesday, June 3, 2020   Content Creation

With search engines demanding expertise, authority, and trustworthiness, brands are increasingly fostering a freelance relationship with expert creators.