Lauren McMenemy's Articles

The 4 Major Kinds of Content Marketing Plan Pitfalls and How to Avoid Them

Thursday, July 30, 2020   Content Strategy

Content success will only come with a robust content marketing plan. Analyze the gaps, avoid the pitfalls, and plan for success with these tips.

How a Strong SME Freelance Relationship Can Elevate Your Content Strategy

Wednesday, June 3, 2020   Content Creation

With search engines demanding expertise, authority, and trustworthiness, brands are increasingly fostering a freelance relationship with expert creators.

Content Marketing Metrics that Inspire C-Suite Buy-In—and How to Talk Them Up

Friday, May 15, 2020   Content Strategy

Your content strategy success won’t matter to leadership unless you can talk their language. Use these content marketing metrics to make them listen.