Lauren McMenemy

Lauren McMenemy

Lauren is a storyteller. A journalist by trade, she has worked in agencies, in-house and in the media over her 20-year career. She's worked as an editorial strategist and content creator for some of the world's biggest brands, setting up processes and guidelines, advising on planning, auditing content, building loyal audiences, leading social campaigns, writing blogs and flyers and presentations - pretty much handling the stuff with words. She was born in Australia, has resided in London for the last decade, and writes fiction on the side. You’ll often find her grinning like a fool at a rock concert.

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Man standing on beach looking at sunset.
Marketing Content Strategy

Building Character: How to Design Buyer Personas That Align With the Customer Journey

In developing robust personas, marketers learn the true needs and behaviors of their customers. Here’s how personas and customer journey mapping pays off.

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Woman taking photo of a sunset on a smartphone.
Marketing Social Media

What Are the Best Social Media Distribution Channels for 2019?

Stop stressing about algorithm updates and privacy concerns by understanding the best social media distribution channels to build your community in 2019.

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