Lauren McMenemy's Articles

How a Strong SME Freelance Relationship Can Elevate Your Content Strategy

Wednesday, June 3, 2020   Content Creation

With search engines demanding expertise, authority, and trustworthiness, brands are increasingly fostering a freelance relationship with expert creators.

Content Marketing Metrics that Inspire C-Suite Buy-In—and How to Talk Them Up

Friday, May 15, 2020   Content Strategy

Your content strategy success won’t matter to leadership unless you can talk their language. Use these content marketing metrics to make them listen.

Designing B2B Thought Leadership Around the Needs of Global Business Leaders

Thursday, January 23, 2020   Content Creation

B2B thought leadership should never be regarded as a one-and-done thing. Brands should always be investing in research to fuel inspiring, original content.