Krystal Overmyer's Articles

The Psychological Appeal of Underdog Brand Positioning

Wednesday, May 2, 2018   Content Strategy

Studies show underdog brand positioning can be a powerful brand storytelling tool.

Why Employees Are Your Most Powerful Brand Storytelling Tool

Monday, April 30, 2018   Content Strategy

By sharing a brand’s content and their own stories, employees can be a company’s greatest brand storytelling asset.

The Marketing Magic of Social Media Polls

Monday, April 9, 2018   For Google News

Do you like polls? Or do you really like polls? Thanks to social media polls, getting feedback from your audience is easier than ever.